Embed Size (px)
Citation preview
RIGHT MARKETING BALANCE
assign the right value to marketing efforts
earn the right audience attention
Engage with right message
convert audience into customers
measure data optimize efforts
Information
Purchasing Power
Organizational Power
Information
Purchasing Power
Organizational Power
SCARCITY
SELLERS
SALES
ABUNDANCE
BUYERS
MARKETING
CHANGING FACE OF CONSUMER
THEN NOW
THE OLD WORLD OF CONSUMER HAS CHANGED AND THE APPROACH HAS ALSO CHANGED
BUT IT IS EASY TO UNDERSTAND
APPROACH IS QUITE SIMPLE…
INBOUNDING MARKETING
Inbound marketing refers to marketing activities that
bring visitors in, rather than marketers having to go
out to get prospects' attention. Inbound marketing
earns the attention of customers
Wikipedia defines it as
A Term first coined by
BRIAN HALLIGAN Founder of Hubspot
Also termed as
PERMISSION MARKETING SETH GODIN Founder of Squidoo &Yoyodyne
STOP PUSHING
START ATTRACTING
VS.
TRADITIONAL INBOUND
Cold Calling Cold Emails (SPAM) Interruptive Ads Marketer-Centric
SEO Content Social Customer-Centric
TEAM FIGRATIVE DIGITAL
Want to be proud working for you
,, ,,
We don’t do anything which is not as great what ABRAHAM LINCLON did for the world but we can OF GREAT VALUE to marketers to optimize marketing budgets and generate more returns from the marketing dollars they spend
,,
,,
How Figrative Digital can add value..
We are an Inbound Marketing Agency
We not only deliver results but we help measure the underlying data which help our clients to optimize other business functions too.
What We believe in …
Customers invest with us to make better returns not just for a campaign so we work as Marketing Investment Advisors to improve ROI on Marketing Dollars ,,
,,
Sudipto Mahindar Business Head & Brand Evangelist
,,
,, Chandan Kumar Head Operations & Data Miner
ANALYZE | STRATEGIZE | MEASURE
Marketing & Analytics Digital Development
OUR SERVICE INBOUND MARKETING
Traffic Generation Strategy Lead Generation Strategy
GROW WEBSITE TRAFFIC GENERATE QUALITY LEADS
Search Engine optimization
Blog Marketing
Social Media Marketing
Content Marketing Plan
Call to action plan
Landing page Plan
Lead Conversion Strategy
CONVERT LEADS INTO SALES
Lead Nurturing Plan
Lead Intelligence
Email Marketing
Measurement & Analysis Strategy
ANALYZE DATA FOR SUCCESS
Traffic & Lead Sources
Campaign Performance
Customer Tracking
START ATTRACTING STOP PUSHING
Creating Online Brand Presence
Website-Owned Media Property
BA
CK
END
FR
AM
EWO
RK
Te
chn
olo
gy
Str
ate
gy
Coding Structure & Architecture Keeping in perspective Of scalability and marketability
FRO
NT EN
D FR
AM
EWO
RK
U
ser Ex
pe
rien
ce S
trate
gy
Website UI Design
Website UX Design
Content Architecture
Measurement Architecture
Build a structure So measurability of
User interaction is done easily through popular
Analytics Tool
BU
SIN
ESS
FRA
MEW
OR
K
WEBSITE DEVELOPMENT & OPTIMIZATION OUR SERVICE
JUST GET IN TOUCH WITH US .WE’D BE HAPPY TO DISCUSS INBOUND MARKETING STRATEGIES WHICH WOULD WORK BEST FOR YOUR BRAND AND BUSINESS AND HELP YOU ATTAIN RIGHT MARKETING BALANCE WE ALSO COME WITH IDEAS TO SHOW OFF OUR CREATIVE & STRATEGIC THINKING
@ figrative
+91-981.111.9628
www.figrative.com
E-43/1,Okhla Phase 2,New Delhi-110020,India
