Asia Plus Inc.Survey about Coffee shops

Frequency and Occasions

Q. How often do you go to coffee shops? Q. Please choose all the occasions that you have use the coffee shops or coffee delivery

6%

16%

31%

12%

23%

6%7%

Frequency of going to coffee shops

More than once/day Once/day

A few times/week Once/week

A few times/month Once/month

Rarely

Weekend (night time)

Before working time

Weekend (morning time)

After work

Weekend (day time)

Lunch time

During working time

38%

26%

26%

25%

18%

14%

11%

Occasions to go

Types of Coffee shops

Q. Please choose all the types of coffee shops that you have used for last 14 days.Q. Please choose the coffee shop that you use the most.

Chain coffee shopsIndependent coffee shops Local coffee shops

Street coffee Street coffee takeawayCanteen at convenience stores

61 45 39

23 16 12

48 25 18

5 3 2

Usually go

Go to the most

Popularity of coffee shops by type

16-19 20-29 30-39 Female Male All

33%

25%

20%

30%

19%

25%

36%

48%

53%

46% 48% 47%

15%19% 18%

13%

22%17%

7%5% 5% 4%

7% 5%3%

6%2% 3% 3% 3% 3%

Chain shops Independent shops Local shopStreet coffee Street takeaway Convenience store

The ratio of independent shops go higher as age goes older. Local shops are more popular among male

The ratio of “Please choose the coffee shop that you use the most”

What they spend on and How much they spend

Q. How much do you spend at the selected coffee shops each time? (including food)

Vietnamese coffee (with milk)

Smoothies

Cappucino

Vietnamese coffee (Black)

Tea

Caffe moca

Matcha Latte

Caffe Latte

Macchiarto

55%

34%

26%

23%

13%

13%

12%

12%

6%

Types of Drinks ordered

4%

19%

18%

15%

16%

7%

8%

14%

Amount of money spent (including food)

Less than 10,000 VND 10,001 - 20,000 VND

20,001 - 30,000 VND 30,001 - 40,000 VND

40,001 - 50,000 VND 50,001 - 60,000 VND

60,001 - 80,000 VND Higher than 80,000 VND

Chain coffee shopsIndependent coffee shops Local coffee shops

Comparison of the coffee shops

Types of coffee to drink

Vietnamese coffee (Black)

Vietnamese coffee (with

milk)

Caffe Latte Cappucino Caffe moca Macchiarto Matcha Latte Smoothies Tea Khác, ghi rõ

14%

39%

16%

33%

22%

13%

22%

33%

11%

3%

22%

58%

12%

26%

11%4%

9%

38%

14%

2%

36%

65%

4%

15%

5%0%

5%

24%

12%

1%

Chain Store Independent Store Local Store

Vietnamese traditional are popular among local stores. The ratio of Italian coffee (Cappucino, Moca etc) are popular among chain

Money to spend

Less than 10,000 VND

10,001 - 20,000 VND

20,001 - 30,000 VND

30,001 - 40,000 VND

40,001 - 50,000 VND

50,001 - 60,000 VND

60,001 - 80,000 VND

Higher than 80,000 VND

1%

12% 13%15%

20%

8%

13%

19%

1%

13%

20%17% 17%

11%7%

16%

4%

37%

23%

16%

12%

1% 3%4%

Chain Store Independent Store Local Store

10-20K are the major zone for local store, while the average of both chain store and independents are around 40K VND

Reasons to choose

Good p

rice

Good l

ocato

n

Friend

ly sta

ff

Good W

IFI

Parking

avail

abilit

y

A varie

ty of

menu

Seat a

vaila

bility

Atomos

phere

Conve

nient

for ta

ke aw

ay

Good f

ood o

ption

s

Good s

hop i

nterio

rBran

d

Good t

aste

Less

noise

16% 17% 14%21%

7%14%

5%

24%

7% 4%

25%33%

52%

16%

25% 27%

16% 14%7%

11%6%

43%

6% 6%

31%

5%

35%

20%

55%

33%

14%11% 13%

7%11%

16% 16%

6% 7% 8%

32%

6%

Chain Store Independent Store Local Store

Those who use chain stores mainly put importance on good taste and brand, while independent store are preferred by their atmospheres. Local store is by cost

Respondent Profiles (N=489)

Male

Female

47%

53%

Gender 1%

6%

11%

22%

10%

4% 3%2%

Household IncomeBelow VND5,000,000

VND5,000,001 - VND10,000,000

VND10,000,001 - VND15,000,000

VND15,000,001 - VND20,000,000

VND20,000,001 - VND25,000,000

VND25,000,001 - VND30,000,000

VND30,000,001 - VND40,000,000

VND40,000,001 and above

16 - 19 years old

20 - 29 years old

30 - 39 years old

19%

41%

33%

Age

Ha Noi

HCMC

48%

52%

Location

Q&Me – About Online Market Research Services

Our SolutionSurvey is conducted via mobile phone and the data is processed real-time

Affordable Quick High qualityTakes 24 - 48 hours for most surveys, proving

real-time analysis

Superb real-time analysis for flexible and accurate data collection

1/3 of the competitor pricing

Respondent profilesOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research

<9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-

17%

8% 8% 8% 8% 8% 7% 7% 7%

22%

0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Stats Q&Me

Active users by age Urban user ratio (top 6 provinces)

Stats Q&Me

22%

51%

78%

49%

Top 6 provinces Others

Contact Us

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