Upload
pinaki-ranjan-bhakat
View
83
Download
1
Tags:
Embed Size (px)
Citation preview
SURVEY PRESENTATION ON
“APPLE IPAD”
Presented by:
Pinaki Ranjan Bhakat (14202238)
Pritish Kumar Sinha (14202239)
Kumar Nishikant (14202240)
A Anil Kumar Dora (14202241)
Dipanwita Mohanty (14202242)
CONTENTS
Introduction
Apple iPad
Product Analysis
Evolution of iPad
Competitor Analysis
SWOT Analysis
Research Techniques
Survey Results
Findings
Conclusion
INTRODUCTION
Apple Inc. is an American multinational.
Headquartered in Cupertino.
Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976.
World's second-largest information technology
company by revenue.
Hardware products : The Mac, The iPod, The iPhone, The iPad.
Online services : iCloud, iTunes Store, and App Store.
APPLE iPAD
• iPad is an iOS-based line of Tablet computers designed and marketed by Apple Inc.
• January 27, 2010: Apple introduced the iPad.
• March 2, 2011 : iPad 2 was introduced.
• March 7, 2012 : The third-generation iPad was introduced as “The new iPad”.
• October 23, 2012 : Apple's fourth-generation iPad came out as "iPad with Retina display".
• October 22, 2013 : Apple introduced the iPad Air.
• October 16, 2014 : Apple unveiled the iPad Air 2, iPad Mini 3 was unveiled at the same
time.
• Since its launch, iPad users have downloaded three billion apps, while the total number of
App Store downloads is over 25 billion.
PRODUCT ANALYSIS
• Ipad is at introduction stage of product life cycle.
• Ipad is demand by innovators and early adopters.
• More cash outflow to increase product awareness.
Apple’s product line revenue shares - 2014
COMPETITOR ANALYSIS
• The competitors are Amazon Kindle, Netbook, laptop Rio Carbon- iriver H10,
Htc Flyer, Motorola Xoom etc.
• Their aim is to raise the sale of their products and become leaders of Mp3 supply in market.
• Their current strategy is to sale their product at competitive price, returns, retain customer pleasure and top rival products through improvement.
• Rio Strength- attracting customers with reasonable price whilst retain strong excellence.
WEAKNESS
• Rio carbon - new rivals, risk of lower market share due unfamiliar brand.
• Netbook is slow and low quality display software.
• Ipad is admired than Kindle, iriver H10, because market is well conscious of ipad.
SWOT ANALYSIS
Strength• Sufficient resources assigned to process the product.
• Ipad is attractive to both men and women.
• Ipad Superior quality to compete.
• Previous products has good name/standing.
• Ipad has enhance major technology.
• Ipad is a Wi-Fi device.
Opportunity• Chance to exploit strong finance.
• Build up excellent support for prospect money value.
• Chance for rapid market development-education gadget
talented to read eBooks.
• Chance for developing market trend
Weakness• The product line is thin, incapable to develop in other
market.
• The price is high, which might switch customers to rival
competitors.
• Beginning new product while niche market
is being directed by other rival competitors.
• Poor advertisement plan, customers are not
correctly introduce to the important use of ipad.
Threat• Persistent market entry by new rivals.
• Risk of not attracting intended customers-hence loss instead
of profit.
• Risk of rivals to emulate.
• Exposed to the risk of business rotation.
• Hard laws and regulations put on
internet downloads.
RESEARCH TECHNIQUES
• Primary as well as Secondary research technique adopted.
• Data is sourced from Apple websites.
• Relevant data bases are also explored.
• Other relevant websites also explored.
• Collected 20 samples from market about the product.
Type of Questionnaire
• Mainly Closed Ended
• 3 types we used –
Multiple Choice
Dichotomous Type
Importance Scale
FACTORS THAT WERE IMPORTANT IN CHOOSING IPAD? (RATED ON THE SCALE OF 1-5 ; 1-NOT AT ALL IMPORTANT , 5-VERY IMPORTANT)
Personal Apple
experience
10
Price 13
Design Implications 12
Functionality 17
Apple strength
brand reputation
16
Apple advertising 6
Size and weight 6
Battery life 16
Memory Capacity 9
Other physical
attributes
6
Other features 7
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
0
2
4
6
8
10
12
14
16
18
HOW SATISFIED ARE YOU WITH YOUR I-PAD PERFORMANCE ?
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
0
2
4
6
8
10
12
14OVERALL 9
DESIGN 13
FUNCTIONALITY 10
VALUE OF MONEY 10
WEARABLE 8
ANTI-WRESTLING 3
MEMORY 6
EASY TO USE 8
BATTERY LIFE 11
OVERALL QUALITY 8
HOW ABOUT THE APPLE'S SERVICE ATTITUDE AND AFTER-SALE'S SERVICE?
Very good 7
Good 16
General 3
Bad 1
Too bad 1
25%
57%
11%
3%4%
VERY GOOD GOOD GENERAL BAD TOO BAD
DO YOU THINK APPLE CAN DESIGN i-PAD IN ANOTHER
COLORS OR SHAPE ?
Just do it 21
Keep
Original
design
8
72%
28%
Just do it Keep original desgn
DO YOU THINK WHETHER INTENSE MARKET COMPETITION IS RESPONSIBLE FOR
PRODUCTS UPDATE AND INNOVATION?
Yes 16
No 4
Appropriate 9
55%
14%
31%
Yes No Appropriate
IF THE NOKIA OR MOTO PRODUCE NEW PRODUCTS BETTER THAN APPLE, WOULD YOU CHOOSE TO BUY IT?
Yes 18
No 11
62%
38%
Yes No
FINDINGS
Less Brand Loyalty…
Product variability…
Satisfy in after sales servicing…
Market competition is responsible for innovation…
CONCLUSION
The iPad! What is better designed than that? I read magazines on it, I play Scrabble. I use it
for everything.
Whenever apple is heard from customers it means innovation...