Sutherland Media Project Management Proposal

Recap of past activities

Support Group ConsultingSupport Group CommunicationsMedia InitiativesSports team collaborationEvent planning

Support Group Communications

Trib local online ads WGN Radio calendar WTMX Radio Calendar CBS Calendar Yelp Facebook Comcast Cable TV PSA Chicago aneurysm support online ads Chicagnow (Chicago Tribune web site) featured Maria Micheletto and

Dr. Hanjani as well as the “Brainstormers.”UIC neurosurgery received a letter of recognition from Congress

Reach : 200,000 Value: $60,000

Event planning

“Survivor In The City” event (3 years) We raised at least $18,000. We reviewed and initiated payment from the BAF. We were able to seek sponsorship from : Marbles The Brain Store, The Goodman Theater, Chicago Symphony Orchestra, Anniko Salon & Spa, Park Lane Jewlery etc…

“Relay for Recovery” involving NSICU runners ($6000 donations were raised for patient support etc…) We organized t shirt, food, water donations etc..

Video production for the event value $200 Public Service announcement for the event which aired on Comcast Cable

throughout Illinois. Cookbook creation, featuring UIC patients and highlights the department Outcome: Awareness among the Chicago business community and among

patients and other hospital patients and their families. Value: $150,000 Reach: 1 million people

PR samples

By janetes, December 21, 2012 at 10:51 am Gift of Hope On October 23, 2006, 38 year old Maria Micheletto was in her Lockport, IL home when she was struck with the “worst

 headache of [her] life”.  She could  barely walk and army crawled to the phone to get help. By the time she arrived at a local hospital, Micheletto was paralyzed from the waist down. She sat in the ER waiting room for three long “excruciating” hours while a series of misdiagnoses occurred. Micheletto was then flown to University of Illinois Hospital & Health Sciences System where neurosurgeon Dr. Amin-Hanjani performed a craniotomy to repair her ruptured brain aneurysm. Micheletto said, “Dr. Hanjani’s staff was fabulous when I was in the hospital. While in the ICU, the nursing care was above great.” University of Illinois neurosurgeons rank first in the state for treating the most aneurysm cases.Micheletto was deeply inspired by the care she received at the University of Illinois Hospital and because of this she re-directed her career and recentlybecame a nurse. Micheletto is a mother of two young children, has a busy nursing schedule at a suburban hospital and still finds time to support brain aneurysm survivors. She was one of the FIRST survivors to join the support group in Chicago and has become an important contributor to the Chicago BAF chapter through fundraisers, phone calls to survivors and through her inspiring story.

According to the Brain Aneurysm Foundation “aneurysms represent a very serious illness which is associated with a high rate of  mortality and disability.” Micheletto can confirm that having survived a ruptured aneurysm is a very difficult experience to have gone through and can be extremely unsettling. Gathering information about the condition can help ease this fear, help begin the healing process, and bring a sense of comfort and support during a trying time. As a new nurse Micheletto can ease a patients’ anxiety as they recover through any illness by sharing her story. Her nursing skills and recovery will help others heal and strive for a healthy life, she provides daily, a Gift of Hope. For more information about brain aneurysms log onto www.bafound.org or the support group at www.chicagoaneurysmsupport.com orwww.uicneurosurgery.com.

(Staff at the UIH NSICU posted this article in their unit. I pitched the story to the local newspaper and coached Maria.)

Brainstormers featured in the cookbook distributed nationally

Changing the world each day with kindness The ”Brainstormers” University of Illinois Hospital & Health Sciences System neurosurgery nurses,

pharmacists, occupational therapists, physical therapists and speech pathologists, ran a 200 mile relay from Madison, Wisconsin ,to Chicago to raise money for The Brain Aneurysm Foundation. The University of Illinois Hospital treats the most brain aneurysms in the state and is the home of the ONLY Chicago Chapter of the Brain Aneurysm Foundation.

As the “Brainstormers” ran across the Midwest to raise funds they were cheered on by survivors from their beds in the ICU and family members who had lost loved ones. They also received support from U of I medical staff. Their impressive drive and commitment to not only care for patients but to raise money for aneurysm research and support has provided hope to Illinois survivors. Dr. Sepideh Amin-Hanjani, University of Illinois at Chicago Professor and Program Director Co-director, Neurovascular Surgery says the runner’s efforts are significant. “I think the runners represent the best of that remarkable quality we see every day in our team of professionals caring for patients with brain aneurysms – a willingness to go above and beyond, to go that extra mile. In this case, literally! Their dedication to successfully completing this fundraising relay provides much needed support to the Brian Aneurysm Foundation in its mission to provide education and research funding, both critical to helping advance the care of brain aneurysm survivors.” The "Brainstormers" reached their $5000 fundraising goal and plan to run again next year.

Sold 100 cookbooks the first week they went on sale! Sales came from as far as London, England.

Support Group Leadership

Janet Sutherland assists with the meetings. Coordinates with the OCC clinic to ensure the room is available and the doors

will be unlocked. Sends out weekly meeting reminders. Created a web site with information about the meetings Collaborate with affiliated hospitals, Loyola, Resurrection, Hinsdale. Maintains patient list. Created a brochure/newsletter, magnet. Main Contact with the patients who call etc.. Created a DISCHARGE PACKET for patients when they leave the hospital.

This benefits the department in retain and continual communication and support of the patient. The packet also assists NSICU to educate patients before they go home.

Value: $65,000 (clinical liaison position salary)

Public Relations for the Support Group

A radio public service announcement about the support group reaches the Midwest on hundreds radio stations. Produced,voiced and syndicated by Janet Sutherland.

Value: $150,000 Reach : 5 million people

Sports team collaboration

Various sports figures have acted as advocates for the UI patients and support group as well as neurosurgery and BAF by appearing at events.

Chicago Bulls Bob Love Chicago White Sox Carlos May

Value: $80,000

OUTREACH EDUCATION PROGRAM

FIRST RESPONDERS PROGRAM IS BEING CREATED THROUGH THE LEADERSHIP OF DR. HANJANI, TWO BAF MEDICAL ADVISORY BOARD MEMBERS AND CHICAGO BAF DIRECTOR JANET SUTHERLAND.

BENEFIT: FIRST RESPONDERS ARE EDUCATED HOW TO QUICKLY IDENTIFY A BRAIN ANEURYSM AND THEY WILL KNOW WHICH HOSPITAL TREATS THE MOST BRAIN ANEURYSMS.

PATIENT WILL RECEIVE LIFE SAVING TREATMENT QUICKER. UIC NEUROSURGERY WILL RECEIVE MORE ANEURYSM

PATIENTS QUICKER RATHER THAN THE PATIENTS BEING TRANSFERRED TO THE HOSPITAL.

*Will partner with Christa Wellman who can assist with development of the sketches of the training program and Janet has been asked by the foundation to oversee the marketing)

SUTHERLAND MEDIA CAN SAVE YOU MORE MONEY IN 2014!

Project Management initiatives: support group promotion event planning Patient education (maintaining the discharge packets, updated brochures

etc..paid for by BAF) Assistance in the” FIRST RESPONDERS EDUCATION PROGRAM.” Creation of a research grant which will help support the national responders

program as well as support for survivors. UIC neurosurgery newsletter, collaboration with Christa Wellman (printing at

Staples). Web content. Update the web site content, search for patient stories, and digital

media to include on the web site. Develop, maintain and manage web content. Responsible for the copyedit and proofread all web content.

UIC Project Manager

Responsible for creating and managing project plans like the first responders initiative, Neurosurgery newsletter, web site content, event planning and other identified activities. Will be responsible for patient education projects like the discharge packet with the NSICU, support group communication and event planning. Neurosurgery web site content management:

For example: Creating and writing a blog with the assistance of the

staff/faculty. Adding more patient stories. Highlighting groundbreaking procedures. Adding news stories featuring neurosurgery or their patients.

Sutherland Media has helped save taxpayer dollars!

• You saved $550,000 state dollars. Sutherland Media has helped UIC neurosurgery to reach 6.2 million people.

• Sutherland Media can :• Serve as a resource for brain aneurysm and stroke patients.

Function as a consultant and educator, ensuring quality patient care and outcomes. Coordinate resources within the health care team. Participate in continuous patient education activities and educational experience in support of departmental and divisional philosophy and objectives, as well as, Health System initiatives.