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a marketing platform with advanced loyalty program configuration, marketing automation & gamification features draw prospects & customers into an adventure with your brand 1

TapOn - A marketing tool transforming your customers into brand advocates

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Page 1: TapOn - A marketing tool transforming your customers into brand advocates

a marketing platform with advanced loyalty program configuration,

marketing automation & gamification features

draw prospects & customers into an adventure with your brand 1

Page 2: TapOn - A marketing tool transforming your customers into brand advocates

TapOn is a loyalty program configuration platform with powerful marketing automation and gamification features, supporting sales and marketing processes across the entire customer journey.

TapOn acquires anonymous offline leads, channels them to conversion, collects and analyzes offline customer data, reduces churn, increases retention and drives repeat purchase.

Page 3: TapOn - A marketing tool transforming your customers into brand advocates

Overview of the loyalty market

Page 4: TapOn - A marketing tool transforming your customers into brand advocates

Over 50% of Poles are members of at least one loyalty program.

Page 5: TapOn - A marketing tool transforming your customers into brand advocates

84% of global respondents say they are more likely to choose retailers who have loyalty programs.

Page 6: TapOn - A marketing tool transforming your customers into brand advocates

More than 40% of consumers say they are less likely to do business with a retailer lacking a loyalty program.

Page 7: TapOn - A marketing tool transforming your customers into brand advocates

It is 6-7 times more expensive to acquire a new customer than it is to keep one.

Page 8: TapOn - A marketing tool transforming your customers into brand advocates

Push notifications increase the engagement of mobile apps users from 10% to 50%

Page 9: TapOn - A marketing tool transforming your customers into brand advocates

The probability of making an additional sale or up-selling a loyal customer

is 60-70%

Page 10: TapOn - A marketing tool transforming your customers into brand advocates

Behavioral purchasing data from in-store POSs & e-commerce

Highly innovative and powerful loyalty program that allows the collection of actionable Big Data:

Personal data from signing into the program

Likes and interests from linking to social media

Page 11: TapOn - A marketing tool transforming your customers into brand advocates

Invite your customers into your world.

Page 12: TapOn - A marketing tool transforming your customers into brand advocates

Invite your customers into your world.

Join the program in the blink of an eye

using a mobile application or a traditional card

Page 13: TapOn - A marketing tool transforming your customers into brand advocates

Reward clients for interacting with your brand.

Shopping Joining the program

Taking advantage of a promotion

Completing a customer survey

Checking in on Facebook at your POS

Liking your Facebook profile

Making card payments

Page 14: TapOn - A marketing tool transforming your customers into brand advocates

Holistic approach

Managing promotions

Customer Surveys

Loyalty program with cashback option

Direct communication tool

Social media engagement

Electronic gift cards

Analytics

mPOS payments

Marketing Automation

Employee motivation system

Marketing campaigns wizard

Page 15: TapOn - A marketing tool transforming your customers into brand advocates

Managing promotions

Wizard for creating all

manner of promotions

Page 16: TapOn - A marketing tool transforming your customers into brand advocates

Managing promotions

Full analysis of promotion profitability

Page 17: TapOn - A marketing tool transforming your customers into brand advocates

Managing promotions

Automatic start and finish

Page 18: TapOn - A marketing tool transforming your customers into brand advocates

Easy to use survey wizardAutomatic

Customer surveys

Page 19: TapOn - A marketing tool transforming your customers into brand advocates

Customer surveys

Easy to use survey wizardAutomatic rewarding for participationTargeting to the

Page 20: TapOn - A marketing tool transforming your customers into brand advocates

Customer surveysEasy to use survey wizardAutomatic rewarding for the participationTargeting a predefined group of clientsInsight into the

Page 21: TapOn - A marketing tool transforming your customers into brand advocates

Customer surveysEasy to use survey wizardAutomatic rewarding for the participationTargeting the predetermined group of clientsInsight into the resultsReal-time

Page 22: TapOn - A marketing tool transforming your customers into brand advocates

Customer surveysAutomatic rewarding for the participationTargeting the predetermined group of clientsInsight into the resultsReal-time feedbackReal feedback

Page 23: TapOn - A marketing tool transforming your customers into brand advocates

Customer surveys

participationTargeting the predetermined group of clientsInsight into the resultsReal-time feedbackAuthentic feedback from customers

Page 24: TapOn - A marketing tool transforming your customers into brand advocates

Direct communication via:

:::::::::::::::::::::::::::::::::::::EMAIL:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::PUSH:NOTIFICATION::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::SMS:::::::::COMPANY’S:MICROSIT::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: :::::::::::::::::::::::::TAPON:NEWSLETTER:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

EMAIL

PUSH:NOTIFICATIONSMS

COMPANY:MICROSITE

TAPON:NEWSLETTER

Page 25: TapOn - A marketing tool transforming your customers into brand advocates

Social media engagement

Take full advantage of word of mouth marketing.

Page 26: TapOn - A marketing tool transforming your customers into brand advocates

Social media engagement

Reward clients for checking in at your firm on Facebook and liking your company’s fanpage.

Page 27: TapOn - A marketing tool transforming your customers into brand advocates

Social media engagement

Share your business with your clients' friends too.

Page 28: TapOn - A marketing tool transforming your customers into brand advocates

Mobile gift cards

Charge a payment card with cash and

use it while shopping - it’s fast and easy

Page 29: TapOn - A marketing tool transforming your customers into brand advocates

Mobile gift cards

Transfer gift card funds to friends or

family from your smartphone

Page 30: TapOn - A marketing tool transforming your customers into brand advocates

Mobile gift cards

Cuts costs. No need for card

production

Page 31: TapOn - A marketing tool transforming your customers into brand advocates

Insight into revenues and costs of running a loyalty program

Analytics

Page 32: TapOn - A marketing tool transforming your customers into brand advocates

Analytics

Insight into the buying behavior of customers

Page 33: TapOn - A marketing tool transforming your customers into brand advocates

Full customer survey analysis

Analytics

Page 34: TapOn - A marketing tool transforming your customers into brand advocates

Full promotions analysis in real time

Analytics

Page 35: TapOn - A marketing tool transforming your customers into brand advocates

Automated email reporting (weekly & monthly)

Analytics

Page 36: TapOn - A marketing tool transforming your customers into brand advocates

.

Marketing campaign wizard

Organizing surveys, promotions and contests

Page 37: TapOn - A marketing tool transforming your customers into brand advocates

.

Automation of communication with clients according to a pre-defined scenario setup

Marketing campaign wizard

Page 38: TapOn - A marketing tool transforming your customers into brand advocates

.

Use geofencing to demarcate campaign perimeter:

conference room walls

sport fields

selected geographical borders

Marketing campaign wizard

Page 39: TapOn - A marketing tool transforming your customers into brand advocates

Employee motivation system

Innovative platform for engaging and rewarding your employees

Page 40: TapOn - A marketing tool transforming your customers into brand advocates

Employee motivation system

Product rewards, shopping vouchers, pre-paid card, etc.

Page 41: TapOn - A marketing tool transforming your customers into brand advocates

Employee motivation system

Possibility of redeeming collected points and cash in TapOn partner businesses

Page 42: TapOn - A marketing tool transforming your customers into brand advocates

Employee motivation system

Ordering prizes via employee mobile application

Page 43: TapOn - A marketing tool transforming your customers into brand advocates

mPOS payments

mPOS with a loyalty program where businesses can

additionally reward customers for

card payments

Page 44: TapOn - A marketing tool transforming your customers into brand advocates

Free payment terminal

application integrated with

TapOn

mPOS payments

Page 45: TapOn - A marketing tool transforming your customers into brand advocates

Holistic approach

Integration with POS & ERP Systems

Integration with e-commerce

Page 46: TapOn - A marketing tool transforming your customers into brand advocates

Join the Marketing Engineering revolution and stay ahead of the pack.

Page 47: TapOn - A marketing tool transforming your customers into brand advocates

Let the TapOn toolkit equip you with the competitive advantage to be a cut above the rest.

Page 48: TapOn - A marketing tool transforming your customers into brand advocates

Thank you for your attention