TARGET AUDIENCE By Tiarnan Greene

INTRODUCTION In this presentation I am going to explore three different types of people who I believe are part of my target audience.

The reason why I am adding about my target audience is because I will need to know when making decisions for the video, digipak and advertisement that the target audience will be able to understand what I have done and can enjoy what I have created.

If I fail to meet what my target audience wants, then I will have been unable to help promote the band and the music video because the audience does not enjoy or understand what the band is trying to communicate through their video, adverts and Digipak.

A GENERAL SUMMARY OF MY TARGET AUDIENCE•They will enjoy rock music but be able to see the humour when band’s exaggerate their image and make fun of themselves to create a meta-narrative.•They are fans of different forms of comedy such as satire, irony, cringe-based and surreal comedy•Between the ages of 16 and 30•They appreciate how the artist will express themselves through their videos and would rather constructively criticize what they feel the artist should do in the future.•Bands and artists they enjoy include: Tenacious D, Foo Fighters, Nirvana, Beastie Boys, Meat Loaf, Gorillaz, The Lonely Island, “Weird Al” Yankovic, Red Hot Chili Peppers and Run The Jewels

DAVID•Aged 19 years old•Discovering older rock bands, specifically enjoying comedy rock bands like Tenacious D and The Lonely Island•Entered University in his first year, hoping to find others with a similar music taste to him or songs to play at parties without seeming like he’s weird•Started drinking in August so that he “was prepared for University”•Looking to start work at a cool indie coffee shop where he can swap witty remarks and underground bands to listen to with co-workers and customers…or anywhere that’s hiring.•Currently Studying Film-Making, hoping to break into film-making himself one day.

ANNIE•Annie is 22 Years Old and looking for work•She Recently finished her course in Audio Production and has moved back in with her parents till she can find work in the area she studied in, but helping with the PA system at the school her mother teaches at.•Starting to believe that the St. Margaret’s school for the deaf is not the best place for a recommendation, and why does a school for the deaf need a PA system?•She listens to a variety of music, from Foo Fighters to Flying Microtonal Banana but recently has started listening to comedy albums from comedians like Paul F. Tompkins, Louis CK, Dave Chappelle and Flight of the Conchords. •She believes that her friend Bret has an strikingly similar appearance to one of the singers in Flight of the Conchords, Bret always changes the subject when she brings it up.•She has become a massive fan of comedy and wants to hear more bands take a silly approach to their public image, as well as surreal and satirical humour in more music videos.

BRET•Recently Moved from the UK to Oregon, after taking up a job as an IT Technician for an Indie Café, who talk about terrible bands and make painfully unfunny remarks to the co-workers and customers•27 Years Old, Feels like he’s almost 40•He is NOT, and I repeat, NOT in Flight of the Conchords•His music tastes varies, but mainly listens to rock with bands such as Red Hot Chili Peppers, Foo Fighters and The Beastie Boys but really enjoys the rap group “Run The Jewels”•Wants to be a singer himself, currently plays at different bars, cafes, clubs and even the streets just to get word of his singing out there•Really enjoys comedy and loves when bands are aware about their public image and like to make fun of that image. As well as when bands create bizarre and weird videos, which he hopes to make one day.