Taxonomic360 - Advanced Market Mapping for Enhanced Decision Making

Confidential © 2015 MIDIOR Consulting All Rights Reserved

CONFIDENTIAL

CONFIDENTIAL Confidential © 2014 MIDIOR Consulting All Rights Reserved

Taxonomic360™ Advanced Market Mapping for Enhanced Decision-Making

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CONFIDENTIAL UNMATCHED COMPETITIVE AND MARKET INTELLIGENCE

•  Since 1997, our clients have relied on us to help them understand the changing landscape of the markets their products operate in.

•  Our comprehensive set of services can provide new insights into your current industry, help you identify opportunities in new markets, or validate your current strategy.

•  We analyze the market factors that influence the way the market develops and help you make better decisions moving forward.

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CONFIDENTIAL

Our suite of intelligence services covers the market in the way in which your team needs to see intelligence data. We give you the ability to go wide or deep into any business challenge.

•  Region

•  Industry

•  Company

•  Product

•  Customer

OUR FOCUS IS DEEP AND WIDE

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CUSTOMER

STRUCTURE

Go Wide

Go Deep

Deep & Wide

LANDSCAPE

REGION

COMPANY

PRODUCT

PLAYERS MAP PROFILE PORTFOLIO PROFILE

MARKET SHARE

STRATEGY

TECHNOLOGY

P & L

INDUSTRY


CONFIDENTIAL ADVANCED MARKET MAPPING

•  Developing and using a market map we give clients the unique ability to visualize their industry at a macro level and drill-down into it at a micro level to make better strategic and tactical decisions concerning:

§  Product-Market Fit §  New Product Identification and Validation §  Market Segmentation §  Market Sizing and Growth Dynamics §  Beachhead Market Strategy §  Competitive Intelligence §  Market Trend Analysis §  Identifying “Technology Cliffs” §  Targeting Disruption

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CONFIDENTIAL Taxonomic360™ the most comprehensive view of the market you can have

Whether you are looking at the overall industry structure, trying to find new ways to compete, or validating your existing strategy,

Taxonomic360™ will enhance your decision-making and help you win

PARTNER TARGETS

TECHNOLOGY REVIEW

BUSINESS MODELS

MARKET SIZE &

GROWTH DYNAMICS

COMPETITIVE MAPPING

CUSTOMER DISCOVERY & INSIGHTYS

ACQUISITION TARGETS

MAPPING YOUR

CAPBILITIES & COMPETENCIES

Market Taxonomy

Start with the base market taxonomy and then add on one or more modules.

Market Structure Compe33ve Density Customer Need Leverageable Assets T360 Advanced Market

Mapping


CONFIDENTIAL

Our Market Factors Report makes it easy to communicate findings and recommenda3ons throughout the organiza3on

§  Market Structure, Size & Trends §  Compe33ve Posi3oning §  Technology Advances

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§  Capability & Competency Analysis §  Partnerships & Acquisi3on Poten3al §  Customer Feedback


CONFIDENTIAL OUR EXPERIENCE COVERS A WIDE VARIETY OF SECTORS

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Banking & Insurance Credit Cards Disability Insurance Health Insurance (Exchange) Leasing Payments Pet Insurance Remote Deposit Capture Tire Financing

Business Services Accounts Receivable / Accounts Payable Document Management Payroll Printing & Labeling SMB Services Talent Management Workforce Management

Education Curriculum Development Professional Development Testing

Medical Equipment Dermatology Imaging Patient Lifts Wireless Medical Devices

Military Corrosion Removal Power Management

Refrigeration Accessories Merchandisers Refrigeration and Systems

Retail Office Supply Stores (Paper) Supermarkets

Software Accounting (Saas) Legal Billing (Saas) Outsourced Software Development UCC Filings (Saas and Call Center)

Technology Battery - NiMH and LiIon Call Center Long-life USB Memory Sticks Packaging Postage Meter Silicone Chip Test Equipment

Telecommunications Metro Hubs


CONFIDENTIAL ABOUT

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MIDIOR is a management consul3ng and technology services firm changing the way our clients think about products, technology and data. In our management consul3ng prac3ce we work hand-‐in-‐hand with product teams to help them improve their track record in innova3on, product development and product management. In our technology services prac3ce we work with business and IT teams to help them

navigate the path towards modernizing plaQorms, implemen3ng new systems and leveraging their data.

§  Founded: 1997 §  Headquarters: Cambridge, MA §  Branch Office: New York, NY §  Prac3ce Areas: Management ConsulPng & Technology Services

Changing the way you think

Broadridge!


CONFIDENTIAL WHY MIDIOR?

•  Deep knowledge and extensive experience in all things “product”

•  Smart, high-integrity people with a unique combination of entrepreneurial and industry experiences and a track record of successful partnerships with our clients

•  Engineering approach to product development and business processes

•  15 years as operators, 17 years as consultants specializing in innovation, product development and product management

•  Industry experience spanning industrial products to telecommunications to information technology to financial services

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CONFIDENTIAL

Contact Information: Robert Goldberg MIDIOR Consulting Inc. 22 Putnam Avenue Cambridge, MA 02139 USA Tel: 617.864.8813 Email: [email protected]

www.midior.com Confidential © 2015 MIDIOR Consulting All Rights Reserved


CONFIDENTIAL MIDIOR INTELLIGENCE & MONITORING

•  Whatever the trigger point, MIDIOR can help you assess your competitor’s actions and stay ahead of their moves. We cover:

-  Market Pricing - List & Actual

-  Market Moves

-  Acquisition Analysis

-  Shadow Marketing & Strategy Plans

-  Product Line P&Ls

-  Product Breakdowns

-  Manufacturing Capacity

-  Customer Profiling

-  Employee Profiling

-  Company Profiling

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