Upload
digiday
View
435
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.
Citation preview
The Worlds Most Advanced Video Monetization Platform for Premium Publishers
2
A First Look at Deal-ID Marketplace
Presented by:
Vijay BalanSVP, Client Services
3
- Founded in 2007
- 130 employees across four offices
- 5bn video ads delivered monthly
- Top 2-3 position on ComScore in the U.S. by video ads served
- 100% sell-side focused. No agency/advertiser business
- Helps premium publishers drive cross-platform video ad revenue
LiveRail: An Introduction
Programmatic is reshaping ops and sales
4
- Programmatic Advertiser Demand is Exploding
- The shift to programmatic is defining the role of ad operations
- New Technology Enabling Premium Adoption
- Enabling Sales Teams to Focus on Sponsorships
What is a Deal
- High performance (CTR / VTR) packages
- Audience verified packages (Nielsen OCR / Comscore VCE)
- Supply Quality score package (Adtricity, Integral AdScience)
- Live event package
5
Deal-ID Marketplace
- The best combination of tools and service
- Allows publisher to have full control over the sales process
- .. And still execute in a programmatic, non guaranteed environment
- Buyers can now see packages of inventory offering visibility
- Publishers can incentivize buyers by offering additional levers like
- First look
- First party data
- Better forecast on available volume and price
6
Source: Forrester Report April’13
Programmatic Video Spending is Rising
2013 2014
Programmatic spend $402 $686 $1,141
% total spending 14% 19% 24%
8
Thank You!