TERM PAPER

ON

An In depth Analysis of PRAN

SUBMITTED TO:

Noor-E-Hasnin

Faculty Member

North South University Business School

North South University

SUBMITTED BY:

Arifur Rahman 083053030

Md.Sabbir Hossain 1320773020

Shadman Nizami 1320182030

Sababa Tasnim 1330234630

Shafi Ahmed 1330414630

A.B.M. Foysal Hossain 1320664030

Date of Submission: December 27th

, 2013

AN In DEPTH ANALYSIS OF PRAN GROUP

ACKNOWLEDGEMENT

The most pleasant part of submitting the report is to get the opportunity. We would like to thank

those who have contributed to it a lot. Unfortunately, the list of expression of thanks- no matter

how extensive is always incomplete and inadequate. These acknowledgements are no exception.

First, we would thank almighty Allah for bestowing us the patience and courage to finish this

huge task within deadline.

In addition, we sincerely acknowledge my debt to Ms.Noor-E-hasnin, honorable faculty, North

South University Business School, and North South University for her valuable counseling

towards the improvement of the report. Without her encouragement, this would have never been

possible.

At last we would like to convey my gratitude Mr. Matiul Islam Nawshad, Chief Human

Resource Officer of PRAN-RFL group for helping us in furnishing the report. Moreover, we

would also like to express our gratitude to PRAN group employees who gave us good advice,

suggestions, inspiration and support.

TABLE OF CONTENTS

(1) Introduction----------------------------------------------------------------------------------1

(2) Literature Review-------------------------------------------------------------------------------2

(3) Product portfolio--------------------------------------------------------------------------------4

(4) Corporate Social Responsibility of PRAN--------------------------------------------------5

(5) Company Formation---------------------------------------------------------------------7

(a) Article and by laws of corporation------------------------------------------------7

(b) Advantage of Public Limited Company------------------------------------------8

(c) Disadvantages of being Public for PRAN---------------------------------------------9

(6) Industry Analysis -------------------------------------------------------------------------------10

(a) Major Competitors-----------------------------------------------------------------10

(b) SWOT analysis--------------------------------------------------------------------------- 12

(7) Conclusion---------------------------------------------------------------------------------------15

EXECUTIVE SUMMARY

This assignment tends to provide information about PRAN group and its advancement. PRAN

Group of industries is one of the leading business institutions of Bangladesh. One of the major

organizational goals is to reduce poverty and hunger through large scale employment generation.

It is contributing directly to the economy of Bangladesh through its cooperation with farmers and

export earnings.

The report focuses on the product portfolio where we found Pran takes an extensive way to all

forms of agro processed food products considering all of the ways of ensuring hygienic and

quality food products as well as their overall product range too.

We also tried to write about the CSR activities of Pran as the time to think only about profit has

gone. New era has come to think about the people, who are living around us. Pran group gives

CSR effort on revolving around the four premises environment, energy preservation, community

& people to improve the quality of livelihood.

Moreover, PRAN group strengths and competencies developed over the years, PRAN group

aims to provide the best working environment, good quality product for its customer. In addition,

The major strengths of PRAN in Bangladesh are experience, large economy, greater sources of

finance greater control over sources of raw materials, risk-pooling, huge distribution network,

conforming to standards, economies of scale, creating potential market in the new world place.

Finally, the food processing industry has a contribution to economic progress in Bangladesh. In

today world, export of food is ultimately an important way of improving our Bangladesh

economy

Introduction

PRAN stands for Program for Rural Advancement Nationally. PRAN is currently the most well known

household name among the millions of people in Bangladesh and abroad also. In 1981 for the first time

PRAN started its operation as a processor of fruits and vegetable in Bangladesh. Major General (Retd.)

Amzad Khan Chowdhury people of Natore, was the founder and the managing director of PRAN group.

The corporate headquarters of this company is located at PRAN-RFL Center, 105 Progoti Sarani, Middle

Badda, Dhaka 1212, Bangladesh. PRAN is the pioneer in Bangladesh who involved in contract farming

and process raw materials directly from the farmers. PRAN manipulate the materials by the several

factories into the hygienic ways. There are almost 30,000 employees are operating every day. (Own

Website)

Over the years, PRAN has grown not only in dignity but also the country's overall socio-economic

development contributes significantly. At this time, PRAN is one of the greatest and significant and more

successful companies in Bangladesh as well as challenging the other multinational companies. PRAN is

one of the good numbers of favorite food and beverages brand among the millions of people in

Bangladesh. In addition to, PRAN is exporting their product outside the country as well. They are

exporting their product amongst 82 countries of the world at a regular basis. They also set up

production plant at Kalkata in India and it is also working for more expension in Indian market. All their

products of PRAN, at every stage of the production process are produced in accordance with the highest

international standards level. At present, PRAN is producing more than 200 products under 10 different

categories which are Juices, Drinks, Mineral Water, Bakery, Carbonated Beverages, Snacks, Culinary,

Confectionery, Biscuits and Dairy. Finally, PRAN has certified with halal product as well as the best

quality product at a national level and international level. New arrival of PRAN foods are Nazirshail rice,

Green chili sauce. The company has adopted ISO 9001 as a guiding principle of its management system.

The company is complaint to HACCP & certified with halal which ensures only the best quality products

are reaches to the consumers table across the Globe. Consumer doesn’t feel hesitate to try other

product of PRAN (Shamsarman 2011).

The company's activity goes well beyond the sphere of business. As socially conscious and responsible

corporate body it is committed to the improvement of the society as a whole. Therefore, it considers

the interests of customers, employees, shareholders, communities, and ecological considerations in

all aspects of its operations. This obligation is seen to extend beyond its statutory obligation to comply

with legislation. It is involved in the welfare program of the acid burn victims and helps many NGO's to

make available healthcare to the disadvantage population of the Country. It sponsors programs to

build awareness on the healthcare need.

Literature Review

Mission

“Poverty and hunger are curses”- mission of PRAN-RFL group. So their aim is “to generate employment

and earn dignity and self respect for our competitors” through profitable enterprise.

Vision

The vision of the company is to create a wonderful brand image throughout the world (Improving

Livelihood).

Organizational Hierarchy of PRAN

Major General (Retd) Amzad Khan Chowdhry people of Natore, was the founder and the managing

director of PRAN-RFL group. He is now integrating village farmers with his new project to make them self

dependent. This new project is called The Global Agriculture and Food Security Program or GAFSP. “The

current project will add momentum to our exports, while ensuring stable income for local farmers,

increasing rural employment, and promoting small businesses in our distribution channel” ( General

Amzad Khan Chowdhury, n .p). His son Mr. Ahsan Khan Chowdhury is the deputy managing director of

this group. PRAN-RFL group is now one of the greatest and significant and most successful companies in

Bangladesh. They are now challenging the other multinational companies. PRAN management hierarchy

contains different levels of executives ranging from managing director to area managers and

distributors. Each has their own duties and responsibilities. Its management structure is decentralized

that means the lower level managers have the rights to take regular decisions.

CCFFOO

((CChhiieeff FFiinnaanncciiaall OOffffiicceerr)) RReettaaiill

MMaarrkkeettiinn

gg

MMaannaaggeerr

WWhhoolleessaallee

MMaannaaggeerr

MMeerrcchhaannddiissiinn

gg

MMaannaaggeerr

CCoossttiinngg &&

EEffffiicciieennccyy

MMaannaaggeerr

MMIISS

MMaannaaggeerr

HHRR

Manager

EExxppoorrtt

MMaannaaggee

rr

RReettaaiill

SSeerrvviicceess

MMaannaaggee

rr

AArreeaa

MMaannaaggeerr

SShhoopp

MMaannaagg

eerr

WWhhoolleessaallee

SSeerrvviicceess

MMaannaaggeerr

AArreeaa

MMaannaaggeerr

MMeerrcchhaannddiissiinngg

OOffffiicceerr

DDiissttrriibbuuttoo

rr

CCoossttiinngg

OOffffiicceerr

PPrrooggrraamm

OOffffiicceerr

PPllaanntt

MMaannaagg

eerr

EExxpp..

SSuuppeerrvviissoo

rr

DDeepptt..

MMaannaaggeerr

MMaannaaggiinngg

DDiirreeccttoorr

Product portfolio

PRAN has a complete portfolio of confectionary products. We have a full variety of kiddies & adult

confectionary - including many novelties, seasonal & exclusive items, PRAN items include lollipops,

candy, toffee, chocolate, fruit bar and Edible Jell (Own Website).

PRAN takes an extensive way to all forms of agro processed food products considering all of the ways of

ensuring hygienic and quality food products. In fact, PRAN want to reach to the customer’s level by

manufacturing hygienic products. As a result they are carefully monitor their production process like

examining the quality of products in a laboratory, checking the production instruments, monitoring their

employees, checking the finished products and so on. PRAN is processing more than 200 products at

national level and international level (Own Website).

Corporate Social Responsibility of PRAN

Time to think only about profit has gone. New era has come to think about the people, who are living

around us. Here is a corporate whose corporate mission embodies in itself corporate social

responsibilities with the additional compulsion to make profits in order to thrive and grow which it must

to fulfill its corporate social responsibilities in greater measure as time passes. PRAN also has some kind

of CSR activities after profit making.

The Group’s major achievement has been to try to consolidate fragmented land holdings and to

organize farmers into ‘contract growers’ of specific crops for consumption in PRAN’s major processed

products. With the elimination of the middlemen, farmers receive fair prices for their produce & due to

technical assistance from the agro-processing industry; yields, quality and income have risen

considerably. Poverty alleviation through profitable enterprises is now a reachable goal for many

farmers. This resolution is perhaps PRAN’s greatest achievement.(Mr.Chowdhury)

The success of a business relies on a healthy environment. Company should do all they can to be good a

steward of planet’s resources. PRAN group gives CSR effort on revolving around the four premises

environment, energy preservation, community & people to improve the quality of livelihood.(Own

Website)

To fulfill promises to the environment, PRAN has been taken some steps such as planting trees to save

green planate in different places within country, using Effluent Treatment Plant (ETP) to ensure safe

disposal of factory wastage, using Heat Recovery Boiler to save energy in production facilities in all

locations. (Own Website)

PRAN is using SKY-Light Roof to utilize daylight during factory operation, CFL Bulbs at our Factories and

offices to reduce Power Consumption and Powered Trucks to reduce Air Pollution and usage fossil fuel

for all vehicles that help them to the energy preservation. (Own Website)

Every company has certain responsibility to the consumers as a member of stakeholder. PRAN also

support such kind of responsibility carefully. They care for consumers’ need and satisfaction, insure right

information to the customers regarding products and listening their suggestion, claims or feedback

through use of a combination of channels which include websites and Care line phone numbers, etc to

reduce any kind of misconception. (Own Website)

Organization also has some kind of responsibility to their employees. Equal opportunity, fair selection,

health and hygiene workplace and to develop the human skills, both on the and off the jobs trainings are

constantly being provided to all the workers and staffs. Insuring those issues help them to maintain the

rights of employees. (Own Website)

PRAN is promoting education and supporting several schools in their operations proving the salary of

the teachers and staffs, providing books, arranging special coaching for the students. It insure the

promise the community. They also do some philanthropic activities like helping Mosque, Temple &

Churches, working together with Red Crescent, collecting and donating blood, working for the disabled,

working with ‘SAVE THE CHILDREN’, helping the community in natural calamities and also provide

Airport Support for the Hajj Pilgrims every year from Bangladesh to KSA. (Own Website)

Company Formation

(d) Article and by laws of corporation

(1) „PRAN‟ started its operation in 1981 as a processors fruit and vegetable in Bangladesh.

The company has not only grown in stature but also contributed significantly to the

overall socio-economic development of the country.

(2) “PRAN” is currently one of the most admired food & beverages brand among the

millions of people of Bangladesh and other 94 countries of the world where PRAN

Products are regularly being exported.

(3) AMCL have adopted ISO –9001 as the model for their quality mgt. system. Accordingly

a documented system of procedures and instructions has been established throughout the

organization defining business processes, responsibilities and authorities. . PRAN Food’s

contract growers cultivate the choicest fruits and vegetables, which are processed in their

modern and hygienic factories to highest quality & international standards. The Company

has the distinction of achieving prestigious certificate like ISO 9001:2000 and being the

largest exporter of processed agro products to more than 77 countries with the

compliance of HALAL & HACCP.

(4) The nature of the business or objects or purposes proposed to be transacted, promoted or

carried on are as follows:

a) To manufacture, mix, distill, clarify, bottle or otherwise prepare for marketing, purchase,

contract for or otherwise acquire, use, sell or otherwise dispose of, import, export, deal in

and deal with, either as principal or agent, any and all syrups, drinks and beverages of

every character and description, compounds, proprietary articles and preparations of all

kinds, drugs, extracts and chemicals, candies and confections of all kinds.

b) To do a general commission and selling agent's business, to buy, hold, own, manufacture,

produce, sell or otherwise dispose of, either as principal or agent.

c) To guarantee, purchase, acquire, hold, sell, mortgage, pledge and dispose of the shares of

the capital stock, bonds, obligations or other securities or evidences of indebtedness of

any corporation, domestic or foreign.

d) To purchase or acquire all or any part of the business, good-will, trade-names and

proprietary names, rights, property and assets, and to pay for any such business or

properties in cash, stock, bonds, debentures or obligations of this corporation.

(5) Total Revenue US $300 Million, Employees 30,000

(6) The Board of Directors may declare and pay dividends on the common stock out of the

surplus or net earnings of the corporation. In the event of any liquidation, dissolution or

winding up, whether voluntary or involuntary, of the corporation, all assets and funds of

the corporation shall be distributed and paid to the holders of the common stock

according to the number of shares by them respectively held.

(7) This Corporation is to have perpetual existence.

(8) The private property of the stockholders shall not be subject to the payment of corporate

debts to any extent whatsoever.

(b)Advantage of Public Limited Company

Advantages and reasons behind for PRAN has gone for Initial Public Offerings (IPO).

Going public is an important decision for your company, it has many strategic advantages which can

helps PRAN growth it should consider the strategic objectives it wants to achieve upon choosing this

route. It is also necessary to determine to what extent your company is ready for an IPO and consider

the steps that need to be taken in order for it to be perceived favorably by prospective investors and to

be able to operate as a public company.

Major General (Retd.) Amzad Khan Chowdhury was the founder and the managing director of PRAN

group. He decided to go public for several reasons, some of them are

To raise funds for expansion of operations

To secure an easier access to future capital on more favorable terms

To provide liquidity and exit strategy for shareholders

To enhance the company’s reputation and credibility

To increase the market’s awareness of the company and its products

To provide ‘acquisition currency’ to facilitate acquisitions of other businesses

To attract and retain employees

To obtain a market valuation of the company

Going public is one kind of promotion of your product and company

To obtain more favorable loan terms from lenders

To improve company's debt-to-equity ratio

(c) Disadvantages of being Public for PRAN

If there are so many advantages of going public then some disadvantages are also associated with IPO

for a public Limited Company. PRAN had faced several problems while going public and after IPO phrase.

Some of them are briefly described below:

1. Expense and Time Consuming: A major disadvantage of going public through the sale of an IPO

is that it's both time consuming and expensive. Companies must pay substantial fees for filing

and acquiring the services of financial and law professionals. Some of the common fees

associated with issuing an IPO include the lead underwriter's commission, legal fees, accounting

fees and marketing costs. In Bangladesh hundreds of IPO prospects are pending to approve in

the SEC that may take to approval around 2 to 3 years.

2. Increased disclosure: When a company moves from private ownership to public, company must

to disclose their financial report and price sensitive information in the market. Companies are

required by stock exchanges, securities commissions and regulators to disclose information on a

regular basis so that investors and potential investors can make buy, sell or hold decisions. A

much greater amount of information is required at the time of the IPO and is included in the

offering prospectus. It is also a threat that PRAN’s rivals will know all the information.

3. Potential loss of control: Another disadvantage of issuing an IPO is that the company must

answer to its shareholders. When a company issues stocks, the individuals who buy the stock

are essentially owners in the company. They have the voting right to choose their own person to

lead the company. Shareholders with significant ownership in a company can vote to replace

managers and directors.

4. Restrictions on management action: Management are only the paid employee and they act

and work for betterment of the shareholders wealth. An extra risk can earn more profit for

the shareholders but management does not want to take that extra risk because they fear of

losing their job. And also there is a conflict of interest between management and

shareholders. Another problem associate with is that management cannot take big decisions

without the approval of the shareholders and board of directors. It puts restriction on the feet

of managements.

Industry Analysis

(c) Major Competitors

After independence the food habit of Bangladeshi people has been changed a lot. Besides our

traditional food consumer of Bangladesh like to take western food also after 1980s. As a result of global

marketing this was not too hard for the consumers. Different foreign food companies were established in

Bangladesh. Beverage industry is one of them. But more interestingly we don’t know beverage is also our

cultural food because beverage doesn’t mean only carbonated drinks Yoghurt, Soup and Lacchi are also

beverage of our own tradition which consumed for the last 100 years in Bangladesh.

Carbonated beverage entered into our market in the later part of 1980. At that time there were only few

companies in Bangladesh. But by the change of time and western culture influences it’s become very popular in

Bangladesh. By year 2000 more than 12 Beverage Company operating business in Bangladesh and most of

them are foreign companies.

However, The Bangladesh food and beverage sector, which comprises farming, food production,

distribution, retail and catering, was valued at ৳ 140 billion in 2012. Food & Beverage industry is one of

the major contributors to growth of all economies and has historically witnessed consistent growth. In

this market there are several companies which are providing goods of the same category. The main

Competitors are given below

Company

Name

Description Customer

Choice

(Out of 100)

Revenue(2012) Market

Share

PRAN-Food

Ltd.

The PRAN foods factory has expanded substantially over the years in all spheres of food processing e.g. bottling, canning, pulping, pickling, concentrating, dehydrating as well as installation of Bangladeshis first Tetra-Pak facility.

40 ৳ 80.3 billion 38%

Ahmed Food Products (Pvt.) Ltd

The most popular name for food products in Bangladesh is probably Ahmed Food Products (Pvt.) Ltd. They are exclusively known for their Pickles and Sauce.

10 ৳ 60.6 billion 10%

Fuwang Foods

They produce a comprehensive range of Foods, Beverage & Ceramic Tiles with high quality & standard. We constantly innovate by frequently introducing new foods and beverage creations.

15 ৳ 65.3 billion 14%

Aftab Foods Bangladesh

Aftab Foods Limited has started its journey in the corporate world in the middle of August 2010, with a promise to serve quality food products to the nation.

15 ৳ 70.3 billion 10%

Alamin Group

One of the largest group of companies in Bangladesh. Primarily producing food products. Bread, biscuits, pharmaceuticals, beverage and agro.

05 ৳ 40.6 billion 10%

Akij Food &

Akij Food & Beverage Ltd. has been established at a beautiful

05 ৳ 42.3 billion 10%

Beverage Ltd site Krishnapura, Dhamrai of Dhaka. It has come with the best food & beverage in Bangladesh. There are various types of drink, snaks and other products.

Sanowara Group

Sanowara Group of Companies is a country-wide well reputed organization in business arena in Bangladesh. At first the company launched it’s business in the name of Sanowara Corporation was setup in 1978 as a sole agent of Australia based dairy food manufacturer. Since then the company represented numerous international manufacturer of food items all over Bangladesh.

10 ৳ 30.3 billion 08%

From the above chart we can see that, PRAN foods are the leading business institute of Bangladesh in terms of its

revenue and customer choice as well as market share. After the PRAN foods, Fuwang Foods, Aftab Foods

Bangladesh, Ahmed Food Products (Pvt.) Ltd, Sanowara Group are the leading business unit in terms of

revenue and customer choice gradually.

On the other hand, the economic slump has had an adverse impact on most Food & Beverage industry.

The major problems faced by the industry are rising food prices, increasing transportation costs due to a

rise in oil prices, and decline in consumer spending. Nevertheless, the Food & Beverage industry has

been relatively less affected when compared to other industries. This is mainly attributed to the fact

that food products continue to be essential to consumers in spite of the slowdown.

(d) SWOT analysis

Strength:

1. Brand image:

Firstly, PRAN has stayed in the local market in Bangladesh for many years. So they are so

experienced and stationed in people’s mind deeply. Everyone in Bangladesh is aware of PRAN.

PRAN portrays different kinds of products which are already exist in the market and people like

it. So there is strong brand preference for PRAN over other substitutes in the mind of a number

of consumers.

2. Superior quality control measures:

PRAN maintain and control the superior quality of the product. It is the policy of agricultural

marketing company limited to market products of consistent quality at home and abroad as per

would standards produced by in accordance with good manufacturing practices.

3. Integrity:

PRAN believes success depends upon the quality and value of their products by providing a safe,

wholesome economically efficient and a healthy environment for their customers and by

providing a fair return to their investors while maintaining the highest standards of integrity.

4. Market share:

Because of the variety of the product PRAN leads in the share market and increasing the market

share.

5. Customer satisfaction:

Whenever PRAN exist in the market, that time customer consumed their product. They launch

different kinds of product and the price of the product is measurable. So the customer satisfied

with the PRAN product.

Weaknesses:

1. Limited decision taking capacity:

The PRAN Company exists under the rules and regulation of agricultural marketing company

limited. So PRAN cannot take any instant decision to adjust the sudden market changes.

2. Price disadvantage:

Sometime price of the product may be varying because of raw material. Because of the price of

the raw material which is also the key ingredient of their product line, is comparatively

expensive than that of their competitors in Bangladesh especially the emerging ones. So this

makes them sell their products at a higher cost than most of their competitors.

3. Lowest per capita consumption:

Bangladesh has the lowest per capita consumption in the entire world. So upper class and middle

class can bear the PRAN product but the lower class people cannot bear it.

4. Lack of geographical coverage:

Sometime the PRAN product cannot reach in the definite geographical area because of lack of

communication.

Opportunities:

The main opportunities, facing by the PRAN Food Company’s product line are as follows:

1. The agriculture sector is the largest contributor to GDP. So PRAN produced canned fruit

and vegetables, mushrooms etc and it is the part of agriculture. So it’s an opportunity to

contribute to GDP.

2. The crop production system is highly labor intensive and there is an abundance of labor

in the country.

3. Through the production of the PRAN product the employment opportunity are increased

in Bangladesh.

4. Through the production of the good product there is a great opportunity to attract the

foreign investors.

5. Company can develop the effective distribution system.

6. PRAN Company can make survey to make effective product.

Threats:

Every company faces threats when they newly enter into market or for the existing company.

Threats facing the PRAN Food Company are as follows:

1. PRAN has many competitors which are marketing dairy products. It has a strong

competitor (Arong) in producing Chocolate Milk.

2. Uprising commodity price is also a threat for the product in newly introducing into the

market.

3. Bangladesh government may establish a stringent product safety law, which would entail

product redesign work.

4. PRAN mainly produced the agro- based product and most of the products are perishable.

So it has to be preserved system.

5. And finally Current political unstable situation may affect the new product launching

activities.

Conclusion

Organizations in our era are extremely sensitive - as they must be - to demographic, political,

technological and economic develop. PRAN is currently one of the most admired food & beverages

brand among the millions of people of Bangladesh and other 94 countries of the world

where PRAN products are regularly being exported. All the PRAN products are produced as per

international standards maintaining highest level of quality at every stages of its production process. But

it is a matter of fact that despite this large success PRAN has various problems too which are creating

barriers in their way to further success. Problems like barriers in exporting to India, employee conflicts,

inadequate physical facilities etc are creating problems in expanding the business of PRAN. So in our

opinion after doing this report, PRAN needs to put more efforts and create some additional effective

strategies to be more successful.

References

1. Zabir Abdullah, Raisul Abdur and Sakib Ahamed (2012): “Marketing Mix Analysis and Competitors

Evaluation: ran RFL Group” retrieved from http://www.slideshare.net/Mouri36/PRAN-rfl-group-

market-analysis#

2. Raw Materials collection issues are written with the help of topic “Supplier Concern” from the own

website of PRAN-RFL group available at www.PRANfood.net

3. PRAN RFL group Market analysis by Jognnath university on Nov 07, 2012 retrieved from

http://www.gatesfoundation.org/learning/pages/PRANrflgroup/marketanalysis/grantee-care-

dairy-productivity-bangladesh.net

4. Business Regional trade by Sohel Anwar published in Sat. January 03, 2011 at Daily star Vol. 4 Num

217 retrieved from http://www.defence.pk/forums/bangladesh-defence/10487-bangladesh-

economy-news-updates-89.html#ixzz2ayLdCUZe

5. Pooja Thakkar ( 2012) PRAN foods current project: PRAN: Pride of Bangladesh in Agro-processing

Sector are retrieved from http://www.fooddigital.com/reports/PRAN_RFL_Group

6. Deal signed with ADB:PRAN gets $25 ml loan for food plants I H/ Edited by: M. Mahbub Alam, Asst

Output Editor BDST: 1943 HRS, NOV 14, 2012 retrieved from

http://www.banglanews24.com/English/detailsnews.php?nssl=13e0bbb1a265a0723712d18d25bb

88b3&nttl=1411201257797

7. Corporate Social Responsibility is available at company own website retrieved from

www.PRANfood/csr.net

8. http://www.rflbd.com/profile.php

9. Samia Afroj at 4:12 AM Sunday, March 18, 2012 PRAN Background of Agricultural Marketing

Company Ltd. Retrieved from http://soft-drinks-bangladesh.blogspot.com/2012/03/PRAN-

background-of-agricultural.html

10. http://www.rdmilk.org/index.php?option=com_content&view=article&id=68&Itemid=75

11. Product Portfolio. (n.d). is prepared with the help of product part of their official website which is

Retrieved from http://www.PRANfoods.net

12. Beverage Products in Bangladesh(BPB), (2008), “The World of Made in Bangladesh”,March 15, 2009,

retrieved from http://www.pagead2.googlesyndication.com.

13. Bangladesh Beverage, (1999), “Bangladesh Beverage”, March 20, 2009, retrieved from

http:// www.velki.com.

14. Bangladeshi Online Bazaar, (2007), “Product View”, March 25, 2009, retrieved from

http://www.mohajon.com

15. Food and Drinks in Bangladesh(FDB), (2005), “Bangladesh Cultural Information”,

March 25, 2009, retrieved from http://www.pigeontravels.com,

16. The Largest Grower & Processor of Fruits & Vegetables in Bangladesh - PRAN Foods

Ltd. The Largest Grower & Processor of Fruits & Vegetables in Bangladesh - PRAN Foods

Ltd. Retrieved September 05, 2013, from http://www.PRANfoods.net/product.php

17. Home | GAFSP. The PRAN Group (Bangladesh) | GAFSP. Retrieved September 05, 2013, from

http://www.gafspfund.org/content/PRAN-group-bangladesh

18. Shamsarman, April 2011 Marketing Strategy of PRAN Bangladesh & Background are retraived from

http://www.studymode.com/essays/Marketing-Strategy-Of-PRAN-Bangladesh-667997.html