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White Paper: 5 Brands That Know How To SMS.

5 Brands That Know How To SMS.

Many brands have created simple campaigns that will bring people to make purchases,or to simply opt-in for future offers. Others have created in-depth campaigns that not onlyincrease profits, but increase their customer base and customer interaction.

Let's take a look at the five companies who used SMS Marketing to their advantage.These companies created highly successful campaigns that either increased profits, orstrengthened their connection to their fans.

Large brands are realizing thatsending messages directly to acustomer’s phone is one of the mosteffective channels for targeting theright people. Since 44% of consumersstate that they would be willing to givepersonal information, such as a mobilephone number, in return for an offer ordiscount (HipCricket), SMS Marketingis quickly becoming the most valuableway a brand can engage theircustomers.

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Starbucks is one of the leaders in mobilemarketing, receiving the title of “mobilemarketer of the year” for 2012. Theyutilize multiple channels to engagecustomers and increase the customer’sinteraction with the Starbucks brand.Recently, they pushed out a SMScampaign to drive sales for their summerdrinks and to build a personal relationshipwith their customers. Most of themessages did not include coupons, butwere fun facts and jokes that were solelysent to entertain. One particularpromotion incentivized customers to opt-in by sending a contest to their phones.The campaign has significantly increasedthe number of people who subscribe totheir SMS and MMS updates and offers.

The Chickasaw Nation uses SMS marketing in a numberof ways to promote their casino properties and keeppeople coming in. As part of their campaign to bring morepeople onto their casino floor, Winstar Resort sent out acouple SMS campaigns to their subscribers. Onecampaign was a basic survey. This allowed Chickasaw toget into their subscriber’s head and find out the type ofpromotions that they may want to get delivered to theirphones in the future.

The response rate on Winstar’s survey had anoutstanding 68% conversion rate. The high number ofpeople interacting with the brand’s SMS promotion showshow engaging your customer’s with the right text will boostyour marketing success.

Targeting specific promotions to the subscriber is a way toprevent your customer’s from opting out of future promotions.

Dunkin Donuts utilized SMS for a campaign targeted towards locals of theBoston area. The promotion pushed a coupon to 7500 of it’s already opted-in subscribers. The message, a quick text to the subscriber’s phone thathad provided a coupon code to receive a 0.99 cent latte, was heavilypromoted through radio spots and mobile internet advertising.

The push was very successful for the brand. The stores reported anincrease of 21% in in-store traffic and also reported that the viral capabilitiesof SMS showed that 17% of subscribers forwarded the coupon to others.

Only $0.99!!!

RedBox is another heavy hitter when it comes SMS Marketing. Lastsummer RedBox created a ten day campaign for movie rentals fromtheir kiosk. The campaign was heavily promoted through to their fanson the brand’s facebook page, through emails sent to subscribers anddisplayed on their kiosks. For those ten days, they sent out coupons totheir customers with a discount of $0.10 to $1.50. The push wasextremely successful as they were able to get over 400,000 opted-insubscribers.

Jack In The Box is a good example of correctly displaying your SMScampaigns and short codes. As brands start using SMS marketing for theirpromotions, an important part of the mix is making sure customers knowhow to sign up.

The brand is luring customers to opt-in to their promotions by offeringsubscribers two free tacos when they sign up. The message, “Text JACKSBto 31278” has been displayed at registers, at the drive-thru window, andheavily promoted on their website.

To learn more about engaging with your customersusing SMS marketing, go towww.mobileconnectsms.com.