Get those cold contacts warm aGain

Pizza. Spaghetti. Stew. Cassarole.Sitting in the refrigerator, they may not seem too appealing. But give one a few minutes in the microwave; mix several together in a new concoction; or use another as a starter ingredient for something grander and you end up with a meal that’s tres magnifique!

The same can be said with those contacts in deepfreeze in your database. You know who they are: those contacts that are unknowns and untouched for days, weeks, months. Don’t throw them out just yet. Who knows what savory leads are waiting for a quick zap, slow warm-up, or ready to be folded into some other bigger dish.

Following are some sure-fire ways to

dial up the temperature of even your

coldest contacts.

Quick Zap Method 1

Send a “Thinking

oF you” eMail.

Gently ask if they’d

like to reconnect, and

be sure to offer a juicy

piece of content as an

example of what they

can expect from you.

Quick Zap Method 2

Say “hey” To ex-cuSToMerS. Provide a tidbit of new industry information. Who knows, they may be at the end of their ropes with the “other guy’s” product.

The Slow Cook Technique 1

Be neighborly. offer

clearly-marked, helpful

information for every

stage of the buyer’s

journey.

label content with classifications such as:

“Just Looking?”

“ Narrowing Down your Choices?”

“ Justifying Your Decision?”

The Slow Cook Technique 2

retarget display ads on your website to keep cTas front and center no matter where your viewer is in the funnel.

The Starter Mix Method 1

let them inspire a

better dish. ask

your cold lead if

there is a warmer

body with whom

you can interact.

The Starter Mix Method 2

Tap a third party vendor that specializes in database appending. That cold lead could guide you to other hot prospects within their company.

And finally…know when to throw something out!Clean out your database regularly for junk contacts and invalid email addresses.

And always offer (and respect) any opt-out.

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

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