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Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start? In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members. You’ll learn the following in this webinar: - A brief understanding of how Google.com works and why that’s important. - How Google reads your website content and what they think is most valuable. - How to use Google tools to find out what content you should be building on your website. - Why your brand isn’t as important to your website success as you think.
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The 30 Minute Website AuditUsing Google to Make Your Website More EffectiveHashtag: #Connect30
About WebLinkWe are an Indianapolis-based SaaS company, established in 1996 and we are one of the leading software provider to business associations and chambers of commerce.
About WebLink• Association Management
Software
• Website Design & Development
• Non-Dues Revenue Programs
• Partner in Your Success
About Benji Craig• Senior Website
Designer with WebLink since 2000
• Passion for anything related to passion fruit, technology, sports and movies
• Married for 17 years• Owner 2 wonderful
boys
The 30 Minute Website AuditUsing Google to Make Your Website
More Effective
Hashtag: #Connect30
Whyshould we careabout Google?
Google Websites - Web Search Data
comScore Releases March 2014 U.S. Search Engine Rankings
HOW DOES
GOOGLE.COMWORK?
SPIDERScrawl the web
Gigabyte = 1Billion
• Spell Correction• Auto Complete• Synonyms Finder
• Query Understanding• Google Instant• Search Methods
GOOGLE WRITES
PROGRAMS TO GIVE YOU THE BEST RESULTS
What are you looking for?
• Rabit• Rab...• Bunny• Little
animals that like carrots
200QUESTIONS
Indiana Mineral Aggregates Association
The purpose of the Indiana Mineral Aggregates
Association is to solve common problems of the
Indiana aggregate producing industry.
Don't Tip the Scales
Brand Search
Anatomy of Search Results
Site Index
Linking
The Website Audit Checklist
Keyword Research
Keyword Planner Tool
Advanced Search
Search Other Media
Bounce Rate
Hashtag: #Connect30
• Use Google Chrome• Non-Personalized
Search• Go Incognito
Don’t TipTHE SCALES
• Use Google Chrome• Non-Personalized
Search• Go Incognito
Don’t TipTHE SCALES
Don't Tip the Scales
Brand Search
Anatomy of Search Results
Site Index
Linking
The Website Audit Checklist
Keyword Research
Keyword Planner Tool
Advanced Search
Search Other Media
Bounce Rate
Hashtag: #Connect30
Brand Search& ANATOMY
OF SEARCH RESULTS
GOOD
BAD
NEUTRAL
Don't Tip the Scales
Brand Search
Anatomy of Search Results
Site Index
Linking
The Website Audit Checklist
Keyword Research
Keyword Planner Tool
Advanced Search
Search Other Media
Bounce Rate
Hashtag: #Connect30
GOOD
BAD
NEUTRAL
Don't Tip the Scales
Brand Search
Anatomy of Search Results
Site Index
Linking
The Website Audit Checklist
Keyword Research
Keyword Planner Tool
Advanced Search
Search Other Media
Bounce Rate
Hashtag: #Connect30
GOOD
BAD
NEUTRAL
Don't Tip the Scales
Brand Search
Anatomy of Search Results
Site Index
Linking
The Website Audit Checklist
Keyword Research
Keyword Planner Tool
Advanced Search
Search Other Media
Bounce Rate
Non-Brand Search
WHAT YOU SHOULDBE FOCUSING ON
What are aggregates?
Keyword Research
Find out what is being searched within your brand - Full Brand Name, Company Staff, Location, etc.
Keyword Research
Chip away at your brand to find core keyword targets.
Keyword Research
Learn your ABCs.
Don't Tip the Scales
Brand Search
Anatomy of Search Results
Site Index
Linking
The Website Audit Checklist
Keyword Research
Keyword Planner Tool
Advanced Search
Search Other Media
Bounce Rate
Hashtag: #Connect30
Keyword Planner Tool
Use the Keyword Planner to get keyword ideas and traffic estimates.
Keyword Planner Tool
Individual keywords are as tough as concrete to rank for, but group ideas are a much better building strategy.
(See what I did there?)
Don't Tip the Scales
Brand Search
Anatomy of Search Results
Site Index
Linking
The Website Audit Checklist
Keyword Research
Keyword Planner Tool
Advanced Search
Search Other Media
Bounce Rate
Hashtag: #Connect30
Advanced Google Search
Individual keywords are as tough as concrete to rank for, but group are a much better building strategy.
Advanced Google Search - Segmentation
Start to trim down exactly how Google sees your content.
Advanced Google Search
Advanced Google Search - File Type: PDF
Different forms of content might help your website be found.
Advanced Google Search - File Type: Image
Developing photos and graphic images is a great way to diversify your website content.
Don't Tip the Scales
Brand Search
Anatomy of Search Results
Site Index
Linking
The Website Audit Checklist
Keyword Research
Keyword Planner Tool
Advanced Search
Search Other Media
Bounce Rate
Hashtag: #Connect30
Bounce RateHOW TO MEASURE
IT PROPERLY
Bounce RateHOW TO MEASURE
IT PROPERLY
Bounce RateLook at your bounce on individual pages, not by the average of the entire website.
Coming Up: 3 Questions
WebLink Recap:AN INTEGRATED SOLUTION
• ONE web-based centralized database
• Prospects, members, non-members and all reps in same system
• Financials, events, email, committees, website, reporting
CMS Select – Website Management Tool
• Simple to drag and drop content
• Responsive website design
• Automatically adjusts for any screen
• Fully integrated database and website
3 QuestionsPlease answer these to receive a copy of the
presentation.
