The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competitors Matt Lerner

The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competitors

About Matt Lerner /

•  Marketing for 3 startups, one exit to Macromedia •  11 years Marketing & GM at PayPal (US & UK)

•  Built & ran 3 Growth teams at PayPal

•  Mentored ~ 40 startups on the side

•  Now runs 500 Startups London

Digital Marketer Turned VC

Download the Deck @MattHLerner

About 500 Startups London /

•  500 Startups, founded 2010, in Mountain View, CA: •  $200M in Assets Under Management

•  1,200 portfolio co’s in 50 countries

•  London “Distro Dojo” growth program:

•  Accept approx. 20 companies/year

•  Post-seed, pre-Series-A

•  Get an investment + hands-on for 3 months

•  No application (referrals only)

Early Stage Seed Fund & Growth Studio


500 Startups’ “Distribution Hackers” /

Analysis Paralysis: Making sense of the options /

No shortage of snippets to drop on your pages!


10 Pieces of MarTech Genius / 1.  BuiltWith 2.  Import.io

3.  AdEspresso (Paid)

4.  MonitorBacklinks (SEO)

5.  BuzzSumo (Content)

6.  HotJar

7.  UserTesting.com

8.  Unbounce

9.  Kickbox.io

10. mail-tester.com

B2B

Conversion

Email

Traffic


B2B & Lead Generation / 1. BuiltWith:

•  Generate lists of leads •  See what tools competitors and great

sites are using •  What’s trending up/down?

B2B & Lead Generation / 2. import.io:

•  Easy free content scraper •  Good for compiling lead lists, getting

price data, Twitter handles •  Scrape directories, HackerNews

headlines, products & prices from Amazon, etc.

Traffic (Paid) / 3. AdEspresso:

•  Automated design and massive multivariate testing of Facebook ads

•  Test creative, audience demographics, time of day, ad location (mobile, web feed vs. side).

Disclaimer: 500 Startups is an investor in this company.

Traffic (SEO) / 4. monitorbacklinks.com:

•  Keep track of your backlinks (and your competitors’ backlinks!) •  See them evolve over time, how it impacts your rank for various terms •  Recognise and disavow low quality links so you don’t get penalised

Traffic (Content) / 5. BuzzSumo:

•  Find out what’s trending: For any given topic, find out the most shared articles. •  Great ideas for headlines, keywords, topic ideas, lists of influencers on the topic


Conversion & On-Page / 6. HotJar:

•  Heatmaps •  Individual session recordings •  Funnel & exit tracking •  Which form fields take longest & which

fields cause abandons •  Polls & surveys too

Conversion & On-Page / 7. UserTesting: Get user testing videos of people trying to use your website, great for qualitative feedback, to hear what they’re thinking.

Conversion & On-Page / 8. Unbounce: Quickly/easily create & test landing pages.

Disclaimer: 500 Startups is an investor in this company.

Email / 9. Kickbox.io: Veryify email addresses before you send.

•  Higher quality score •  Saves money •  Improves open rates •  Lowers your bounce rate •  Keeps you from getting blocked

Email / 10. mail-tester.com: Send them a copy of your email, they’ll let you know if it’s likely to get flagged as Spam, and recommend things you can do to improve it.

10 Pieces of MarTech Genius from 500 Startups Distro Team / 1.  BuiltWith 2.  Import.io

3.  AdEspresso (Paid)

4.  MonitorBacklinks (SEO)

5.  BuzzSumo (Content)

6.  HotJar

7.  UserTesting.com

8.  Unbounce

9.  Kickbox.io

10. mail-tester.com

B2B

Conversion

Email

Traffic


Thanks!

@MattHLerner