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I don’t think it’s realistic to try and topple ‘Titanic’ off its perch
I don’t think it’s realistic to try and topple ‘Titanic’ off its perch
James Cameron, Dec 2009
18 movies ever have reached 1 billion dollars until today.
13 of them were released in the last 6 years
Rank Title Studio Worldwide Year^
1 Avatar Fox $2,782.3 2009^
2 Titanic Par. $2,186.8 1997^
3 Marvel's The Avengers BV $1,518.6 2012
4 Harry Potter and the Deathly Hallows Part 2 WB $1,341.5 2011
5 Iron Man 3 BV $1,215.4 2013
6 Transformers: Dark of the Moon P/DW $1,123.8 2011
7 The Lord of the Rings: The Return of the King NL $1,119.9 2003^
8 Skyfall Sony $1,108.6 2012
9 The Dark Knight Rises WB $1,084.4 2012
10 Frozen BV $1,072.4 2013
11 Pirates of the Caribbean: Dead Man's Chest BV $1,066.2 2006
12 Toy Story 3 BV $1,063.2 2010
13 Pirates of the Caribbean: On Stranger Tides BV $1,045.7 2011
14 Jurassic Park Uni. $1,029.2 1993^
15 Star Wars: Episode I - The Phantom Menace Fox $1,027.0 1999^
16 Alice in Wonderland (2010) BV $1,025.5 2010
17 The Hobbit: An Unexpected Journey WB $1,017.0 2012
18 The Dark Knight WB $1,004.6 2008^
The Pareto principal 80% of your revenues come from 20% of your
customers and from 20% of your products…
To me, the 80-20 rule is dead Tyler Smith, Niche Retail
The long tail
challenged the
Pareto principal
You’re at the point
right now where a
studio would rather
invest $250 million in
one film for a real shot
at the brass ring, than
make a whole bunch
of really interesting,
deeply personal —
and even maybe
historical — projects
that may get lost in the
shuffle because there’s
only 24 hours”.
Every Avenue is a pop
punk band from
Marysville, Michigan.
established in 2002.
228,000 likes on Facebook,
Millions of views on YouTube
“Industry has a lot to do with things…
The industry is tough, especially for a
band like us, a rock band right now.
We’re not bitter about it or anything
like, “Fuck the music industry”, that’s
the last thing we’re thinking. We’re all
continuing to do music”
Few months ago they decided to break up.
“The music industry is a microcosm of what is happening
in the U.S. economy at large. We are increasingly
becoming a “winner-take-all economy,” a phenomenon
that the music industry has long experienced.... The
lucky and the talented – and it is often hard to tell the
difference – have been doing better and better, while the
vast majority has struggled to keep up.
These same forces are affecting the music industry.
Indeed, the music industry is an extreme
example of a “super star economy,” in
which a small number of artists take
home the lion’s share of income.”
Prof. Alan Krueger
“For t-shirts I think we’re probably still
close to that 20% of the shirt produces
80% of the revenue... Our business
is certainly driven by hits…
That being said, we still have a nice
benefit from having a big catalog to
take advantage of the long tail as
well…”
Josh Abramson, CEO
The #7 rule of the Short Head:
For retailers, dealing
with thousands of
designers does require a
lot of resources
Social proof
We assume that the people around us know better
and therefore by imitating what they are
doing/buying/watching/wearing/listening to
we believe that we behave correctly
” Want to hear something
weird? Always.”
How funny is it without the fake laugh?
positive social influence increased the
likelihood of positive ratings by 32%
and created accumulating positive
herding that increased final ratings by
25% on average.
The science magazine, a research of Lev Muchnik, Sinan Aral and Sean J. Taylor
What does it say about the “wisdom of
the crowds” if the crowd is not really a
crowd but a small group of people
who spoke first and a big group of
people that followed and accepted
what the first group said?
Diffusion of innovations Professor Everett M. Rogers
A theory that explains how innovations
(new stuff) are being spread through
the communication channels over time
and among the members of a social
system
Bass diffusion model Professor Frank Bass
The adoption as a function of external influence such as PR etc (p)
and internal influence meaning word of mouth between those who
have adopted and those who might adopt (q)