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I am a true member of the digital
generation as I passed puberty with
my fingers attached to my first mobile
and my eyes locked on that msn
messenger screen. To me, it seems
like a long time ago, and yet it has not
been that long. But if you look at the
last decade, things have changed like
they never have before.
@Stinus230
be.linkedin.com/in/stijnpoffe
Stijn PofféResearch Manager
@STINUS230
Thanks forhaving me!
From 12 to 8 seconds
Belgium // Source: Havas Media
71%95%
2010 2014
13%
46%
2010 2014
2%
38%
2010 2014
@STINUS230
Technology changes, people adapt...
@STINUS230
This was 2005
@STINUS230
@STINUS230
This was 2013
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
@STINUS230
Online Survey
15-25 year olds
n= 3,485 in 13 countries
n= 244 in Belgium
Fieldwork Summer 2013
@STINUS230
@STINUS230
@STINUS230
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
@STINUS230
#SELFIECONOMY?
What about the
93.000 / 930.000 / 9.300.000 selfies per day?
Source: Google
@STINUS230
@STINUS230
@STINUS230
@STINUS230
@STINUS230
Belgium 2013 // Source: Our mobile planet - Google
71%thinks the mobile
phone is ideal to
pass waiting time
@STINUS230
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
@STINUS230
Killing boring
@STINUS230
@STINUS230
Belgium 2013 // Source: Our mobile planet - Google
77%doesn’t leave the house
without his/her smartphone
@STINUS230
@STINUS230
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
@STINUS230
Wherever/whenever
96%
86%
77%
76%
75%
71%
70%
59%
57%
56%
48%
Home
On the go
In a store
Work
Cafe or Coffee shop
Restaurant
Public transport
At a social gathering
Airport
Doctor's office
School
Belgium 2013 // Source: Our mobile planet - Google
@STINUS230
Location Based Marketing
@STINUS230
It’s not about being
there all the time
@STINUS230
It’s about being everywhere
at the right time
@STINUS230
@STINUS230
2nd
Screening?
That is so
2013, man!
@STINUS230
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
@STINUS230
47%
28%
23%
22%
22%
17%
12%
Surf on websites related to whatI'm watching
Write on Facebook about whatI'm watching
Look or buy things related towhat I'm watching
Consult twitter
Send emails related to what I'mwatching
Comment online about ads, filmor program I'm watching
Tweet about the TV program ormovie
Multi Screening
Belgium // Source: Havas Media
@STINUS230
concentration
Distracted? Me?
@STINUS230
Binge watching
@STINUS230
@STINUS230
@Stinus230
be.linkedin.com/in/stijnpoffe
Stijn PofféResearch Manager
@STINUS230
Thanks forhaving me!
