Embed Size (px)
Citation preview
THE AGENCY / CLIENT RELATIONSHIP &
Turning Micro Moments Into Wins
2
AGENDA
• Intro
• Our History & Why It Works
• The Year of Micro Moments
• Thoughts & Advice
3
SEACOAST BANK & BFOThe Story
4
SEACOAST BANK
5
SEACOAST & BFO• Formative Years
• Growing Up
• Looking Forward
6
NUMBERS | DIGITAL MEDIA SUCCESS• Improved CPL over 260% since 2014• Over $80 less per conversion
• 300%+ Increase in Quarterly Conversions
• Website NOW Outperforms Every Branch in Footprint• Alt channel Sales leader is top producer in entire company• 1 Year Website Anniversary
7
HUBSPOT | STATIC TO STICKY #TBT
8
WHY IT WORKS• Acknowledge & Validate
• Believe & Invest in the Brand/Client
• Open & Honest Communication
• Our Relationship is Rare but Not Unachievable
• Think Outside the Org Chart
9
2017 GOALSSeacoast Bank & BFO
10
SEACOAST 2017 GOALSTransform from Brick & Mortar to Clicks & Mortar
Prospecting as Key CompetencyLead Gen Juggernaut
Become Florida’s Most Beloved Brand
Build & Maintain a Qualified, Engaged Audience
Advance Digital Capabilities
Drive to Alt Channels100% Digital SoV in Local Market
11
The Year of Micro
Moments
SEACOAST 2017 GOALS
12
THOUGHTS & ADVICESeacoast Bank & BFO
13
THOUGHTS & ADVICE
Challenge
Team Player
Communicate
Speak Up
Empower
Inspire
Take Risks Match.com Be Bold Speak Up Build Trust & Respect Engage & Educate
Client Side
Agency Side
14
RECAP
Don’t Be An Asshole* | Make People Happy
Be Excellent Make Every Day Better Than The Day Before#MicroMoments | Be There When It Matters Most
*Unless the situation demands it
15
CONTACT USCasey Kope | Seacoast BankVP, Digital Marketing Officer• www.linkedin.com/in/caseykope • www.facebook.com/caseykope • [email protected]
Robyn Fischer | Be Found OnlinePaid Media Director• www.linkedin.com/in/robynmcc• www.facebook.com/rmcclear• [email protected]
