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Having technical difficulties?
• Use the Q&A dialog box to let us
know.
• If we can’t help you call Citrix at 888-
259-8414 for technical support.
• Or you can chat with a Citrix
representative at
www.citrixgcs.com/chat.
To submit questions during the webinar,
use the Q & A chat box.
Everyone will receive a link to a recording of
the presentation and a copy of the slide
deck within 1 - 2 business days.
Mike Piersa
Vice President of Sales
TODAY’S SPEAKER
EMAIL NEWSLETTERS
Why should you send them?
A study of 940 global executives found email newsletters trumped the
Internet and mobile apps as a source of news (Quartz).
Email’s ROI is on average 28.5 % (DMA).
91% of U.S. adults say they like getting promotional emails from
companies they do business with. Of those, 86% would like monthly emails
and 61% would like them at least weekly.
81% increase in click through rates
72% increase in open rates
41% of consumers buy more
70% of brands fail personalize emails
Source: Marketing Sherpa and MyBuys Consumer Study
WHY PERSONALIZATION?
BENEFITS OF MODULAR:
Code consistency and accuracy
Design and style consistency
Flexibility and efficient
Cost and time saving benefits
MODULAR
TEMPLATES
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HEADER
CONTENT #1
CONTENT #2
CONTENT #3
CONTENT #5
CONTENT #6
FOOTER
• If gender = male then display
article male ad
• If mobile device = iphone then
display article_Iphone app
• If CLTV < than $100, then display
article Best Customer offer
DYNAMIC STATEMENTS AD NETWORKS
• LiveIntent, Double Click, etc.
EMAIL MONETIZATION
• Subscription Renewals
If subscription_exp_date = < 30
days, then display article_renew
• Subscription Cross-Sell
If digital_subscription = null and
brand_subscription = 1, then
display article_digital_sub_promo
• Subscription Upsell
If brand_subscription = 0, then
display article_brand_sub_promo
DYNAMIC CONTENT
20
SUBJECT LINES
28
RESOURCES
• http://www.subjectline.com/
• http://litmus.com/resources/subject-line-checker
• http://www.subjectlinegold.com/
-
PRE-HEADER TEXT
• Specific call-to-action
• Summary of content
• Support subject line
• Coupon details
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• 85-100 characters
• GMAIL = 100 characters
• IPHONE = 140 characters
MEASUREMENT
33
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000Email Marketing Revenue Trends
Promotional Email Transactional Email Revenue-Per-Email
$1.54
$1.20
$0.48 $0.39
$0.00
$0.25
$0.50
$0.75
$1.00
$1.25
$1.50
$1.75
Lifecycle Fare Sale Newsletter Ad Hoc
Revenue-Per-Email
UPCOMING EVENTS…
IRCE | June 2- 5
Chicago, ILHITEC | June 15-18
Austin, TX
Webinar: Reclaim Revenue:
How to Create Effective
Abandoned Cart Campaigns
WHATCOUNTS
www.whatcounts.com
Check out our platform
TUESDAY TOUR (every Tuesday)
• 2pm EST
• 30 Min overview
AGENTS OF EMAIL
www.agentsofemail.com
Let’s start a conversation
Lifecycle Email Gap Analysis
• Audit of existing campaigns
• Recommendations for optimization
CONTACT US
36