Driving productivity, growth & jobs

The App Economy started in 2007 with the launch of the Apple App Store. Today it is a

dynamic and expanding sector including several competing stores and platforms.

Since then the app economy has experienced an explosive growth, with a huge impact

on the number of jobs created, contribution to the GDP and positive side effects on

sectors not directly related to the mobile industry, but that benefited from mobile apps

anyway (health, education, media, etc.)

APP DEVELOPMENT

1MAPPSAVAILABLEACROSS THE MAIN

APP STORES

JOBS

794kACROSS THE WHOLEEUROPEAN ECONOMY

50% IN EU

GROWING AT10% PER YEAR

CONTRIBUTION TO GROWTH

THE EU28 ACCOUNTS FOR

¼ OF THE GLOBAL

APP ECONOMY

EUROPEAN CONTRIBUTION

22%

OF THE GLOBAL PRODUCTION

OF APP SERVICES

COMES FROM

THE EUREVENUES

OVER

€10BPER YEARGENERATED BY APP COMPANIES

ROLES IN THE APP ECONOMY

Consumption of app-related products

and services

APP ECONOMY PROJECTIONS

TOP COUNTRIES for app consumption

UK, GERMANY & FRANCEARE THE TOP 3 EU COUNTRIES FOR

APP DOWNLOADS & MOBILE PENETRATION

56 BGLOBAL APP DOWLOADSIN 2013 ALONE

Time consumed via communication and entertainment apps

and time saved via productivity apps (including

communications, maps and office productivity tools) represent

economic value.

People value their time, and time spent or time saved both

translate into economic value gains.

LONDON AIR AMBULANCE

MOBILE APPS

SAVING LIVES

Apps also bring social benefits beyond their immediate

economic value. The use of mobile applications to enhance

public safety is illustrated by the case of the London Air

Ambulance service, which now uses wireless data to get to

people in need more quickly – and therefore save lives.

SMARTPHONE PENETRATION

2012 2013 2014 2015 2016

€ 10.2 B

€ 11.2 B

€ 12.3 B

€ 13.5 B

€ 14.9 B

4.8 Bn4 Bn

7.8 Bn

Germany

UK

France

App downloads

Source: Vision Mobile, The European App Economy, September 2013. Copyright ©AppsBuilder 2013