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It’s all in the ask.Get clients and customers on board for interviews #ccn16ask

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So who is Pam Coyle?Interviewed 15,000+ people in 23 years at newspapers.(3x5x50x20)

Many did not want to talk to me:• lawyers• grieving families• shady businesspeople• corrupt politicians/judges• people I expected to sue me

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testimonial

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story

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review

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experience

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survey

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feedback

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Real World ApplicationB2C - outreach to bloggers• Original: New Consumer XXXX Product—For Your Review• Change: New Consumer XXX Product - For Your Consideration

B2C - customer story• Stifling Hot Porch Now a Comfortable Spot for S.C. Couple

B2B - outreach to clients• Original: ….I wanted to know if you would have any interest in providing us

with a testimonial on your experience with the product.• Change: ….We would love it if you could spend 15 minutes on the phone

with one of our writers and talk about the experience you and XXX have had with the product.

B2C - customer story• Southern Miss Scores with 2 Evaporative Coolers

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“I can make you talk…..”• We’d be delighted to feature you in our blog/social media because

customers are the real stars of COMPANY. Do you have 15 minutes to chat?

• Stories such as yours show other potential donors/contributors/users how XXX has made a difference/saved time/improved their lives/the stress-relieving value of simple fun.

• No one is perfect. You and other customers know what works and doesn’t. Can we have one of our writers call you?

• NOTE: Use WRITER or BLOGGER or PODCASTER or VIDEOGRAPHER. Do not use MARKETING PEOPLE, PR SPECIALIST, ADVERTISING REP, etc.

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In summary• story• experience• feedback/input

• testimonial• review• survey

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How to find meNEW OFFERINGS• 3-hour workshops limited to 12-16 people • 1-on-1 writing coaching• content audits• corporate on-sites

newsletter signup for exclusive CCN16 coupon code, tips, amusement, advance notice of stuff

• pcoyle@content-connects.com • @contentrocks• content-connects.com