HEIDI COHEN���Actionable Marketing Guide���

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The Beatles-50 Years Later ���10 Social Media Lessons

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1.  Do  your  homework  

15.  Yellow Submarine 16.  Eleanor Rigby 17.  Penny Lane 18.  All You Need Is Love 19.  Hello, Goodbye 20.  Lady Madonna 21.  Hey Jude 22.  Get Back 23.  The Ballad of John and Yoko 24.  Something 25.  Come Together 26.  Let It Be 27.  The Long and Winding Road

2. Create amazing content 1.  Love Me Do 2.  From Me to You 3.  She Loves You 4.  I Want to Hold Your Hand 5.  Can't Buy Me Love 6.  A Hard Day's Night 7.  I Feel Fine 8.  Eight Days a Week 9.  Ticket to Ride 10.  Help! 11.  Yesterday 12.  Day Tripper 13.  We Can Work It Out 14.  Paperback Writer

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3. Tell ���your ���story ���

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4. Create your brand ���

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5. Distribute���your���

content ���w i d e l y

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6. Craft shareable sound bites

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7. Expand media formats

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8. Engage with ���fans

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9. Develop line extensions

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10. Evolve���WITH���the���times

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P.S. Don’t be a meanie! ���

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