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Pay Per Click (PPC)
PPC is a an internet advertising model used to direct traffic to websites
Advertisers pay Google for every person that clicks on one of the advertisements
How Does PPC Work?
With PPC you are able to pinpoint your target market by choosing keywords
Advertisers bid on certain keywords and Google sells “clicks” to advertisers
This allows you to be extremely accurate with your advertising
What Are The Benefits?
Extremely targeted! Get your ads in front of
potential clients at the EXACT moment that they are searching for your good or service!
Real time track-ability!
Search Engine Optimization (SEO)
SEO is the process of getting traffic from the free, organic, editorial or natural listings on search engines
There is a complex algorithm that governs who shows up on the top of the search results
Search Engine Optimization (SEO)
Every search engine has a different algorithm for what websites show up when a search term is entered.
Since Google has the most market share it is the most logical to optimize your page for Google
Google Bing Yahoo Ask AOL Other0
102030405060708090
Search Engine Market Share
Search Engine Market Share
How SEO Works Google takes a number of
things into consideration when ranking a page
We make sure your page has all of the needed ingredients for high visibility and success
SEO is a longer term solution to paid advertising that can put you on the TOP!
Google + For BusinessGoogle+ is Google’s
social networkGoogle+ Local
replaced Google Places recently
Businesses and places can be found, rated, and shared on Google+
Google+ For Business
There are 90 MILLION Google+ Users
A presence on Google+ can help you be more visible online
Google+ gives you the opportunity to further connect with clients