The Best E-Commerce Website Design Strategies

The Best E-Commerce Website Design Strategies

The most successful companies use a professional e-commerce web design as a marketing tool. By providing a professional aesthetic site, the company avoids the uphill battle to gain customer trust, and increase conversion rates and sales.

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Maintain Core Functionality

Instead of focusing on the latest gadgets and modules, consider the core functionality of the webpage. It should be easy to navigate, and flawless in its design. Most of these methods are easy to incorporate in website design.




The core functions of any successful e-commerce website would likely include:Informative, unique

product descriptions

Excellent product and item images




Account registration/set up

Shopping cart

Checkout process

Strong website page search presence




Once the websites core functionality has been implemented in its overall design, consider adding features to enhance the site. These can include: Reward systems

Gift registry




Social network integration

Product reviews, comments and feedback

Access to company associated online blogs and forums




Design Using Complementary Colors

One of the easiest and fastest ways to turn off any existing potential customers is to develop a website with clashing colors.




Understand Your Targeted Audience

Understanding exactly what targeted audience is visiting your webpages allows you to build a site specifically for them.




Offer a Mobile Version

The majority of online visitors are now using their mobile devices to connect to webpages. Consider offering a mobile version of your traditional website with easy navigation.




The best e-commerce website design strategies are those that consider every aspect of the online visitor in their ability to navigate the page, find the information they want and make the call to action. It is important to consider offering a mobile version of your main site.More info on:




Marketing

The Best E-Commerce Website Design Strategies