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Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.
The Concept of Social SEOFebruary 2016
Julian ConnorsOrganic Search Strategist
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.2
What is Social SEO?Let’s Begin With What Social SEO Is NOT…
About Making Duck Faces…
About Making Duck Faces…
Showing The World How Wasted You Got
The Night Before…
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.3
What is Social SEO?
Social Signals Basically Tell Search Engines, “Hey, you may want to check-out all of this great information and consider
indexing/ranking it in the search results.”
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.4
Impact of Social Signals
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.5
Benefits
+ =
Still remains on page 1 of Google almost 2 years later!
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.6
Social SEO Process
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.7
Social SEO Process
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.8
How Social SEO Works
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.9
How Social SEO Works
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.10
But Wait A Second…
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.11
But Wait A Second…
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.12
Why Social SEO Matters
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.13
Why Social SEO Matters
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.14
Preparing Social SEO Campaign
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.15
Social Profile OptimizationAbout
Image
Related Links
Links/Lists
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.16
Social SEO Performance Metrics
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.17
Choosing The Right Tools
HootSuite Google AnalyticsFacebook Insights
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.18
Conclusion
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.19
Example: Rankings
Long-Tail Keyphrase
Volume of Social Shares
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.20
Example: Consumer Reaction
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.
Thank you!
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