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THECONTENTMARKETINGCYCLE
Begin with Strategy
Set SMART GoalsSpecificMeasurableAttainableRelevantTime-bound
Establish Your IdentityBE THE DIRECTOR OF YOUR BRANDING STORY
Develop an Online Strategy
DISCOVERY
MOTIVATION
CONTENT AND DESIGN
TECHNICAL REQUIREMENTS
CALLS TO ACTION
LOGOHEADER CONTENTMAIN NAVIGATIONPHOTOAREAPRIMARYMESSAGING AREASECONDARYMESSAGINGAREA #1FOOTER CONTENTSECONDARYMESSAGINGAREA #2SECONDARYMESSAGINGAREA #3Create a Wire Frame
Start Your Social Engine
Friends, family and colleagues enjoy exchanging daily activity in a creativeFACEBOOKtimeline of their views and experiences. PAGES focus on professions, hobbies or interests where you can interact with an audience of LIKE minds.Contacts want to be connected but are often protective of their professional image. They understand that every venue has its purpose, and this one is to keep the movers and shakersLINKEDINwith their chosen contacts and GROUPS. You can follow companies, post updates and share news.TWITTERs fast-paced, real-time activity is for people who are communicative and insistent on being up on the latest news 24/7. You can follow and create lists that include a large audience of people who may also find you intriguing.Launched in 2011,GOOGLE+was not only created to compete with other social networking sites, it wasalsoconstructed to influence Google search and improve search engine results. For that reason alone, it makes sense to have a Google business and Google+ profile.
Plan Your Content
Communicate with Email
Send communications to an audience that has specific interests.
Build buzz and anticipation for upcoming events.
Offer incentives that increase opens, click-throughs and conversions.
Share success stories and testimonials from happy clients.
Build an Arsenal of CollateralBUSINESS CARDS
BROCHURES AND FLYERS
MEDIA ADVERTISING
IMAGE LIBRARY
WEB SITE CONTENT
SOCIAL MEDIA PLATFORMS
EMAIL MARKETING TOOLS
EBOOKS
WHITE PAPERS
VIDEO AND PODCASTS
CASE STUDIES
Utilize Analytical Tools
When it comes to analyzing the effectiveness of your Content Marketing Plan, defining your objectives and picking measurable metrics to support those goals should be part of your upfrontstrategy. There are several tools that provide a snapshot of your online presence so you can determine what works best for your business and plan accordingly.
Caren LibbyIMAGE MEDIA, LLC
www.carenlibby.com