PowerPoint Presentation

THE EMERALDANNUAL COMMUNICATIONS STRATEGY

AnalysisChapter1 researching results1,07035

researching results898289KOLV13

interviewing with potential

Interviewing

David Liu

David8DavidVilla

eaves

CBD

David

Chapter2Communication Strategy

Content Marketing

Call Me Maybe

CMM

A&FHollisterAF

CMMA&F

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2

Mar. 24rdMay. 12th

Feb.18th - Mar. 04th

Mar.05th - Mar. 13rd

Mar. 23rd

Roadshow+

-1

Mar.14th - Mar. 22rd

-2

2

13

2Roadshow

Roadshow

50M50

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2Roadshow

Roadshow

50M50

2183450750

-1

117,843

-1

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CEOCEO

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CEOCEO

Forum of ShanghaiCEO

195620103020102011112120114858

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Roadshow

Feb.18th - Mar. 04th

Mar.05th - Mar. 13rd

Mar.14th - Mar. 22rd

Mar. 23rd

Mar. 24rdMay. 12th

Chapter3 Communication Plan

EstimateFeb.18th - Mar. 04thMar.05th - Mar. 13rdMar.14th - Mar. 22rdMar. 23rdMar. 24rdMay. 12th

Issue Management

Issue monitoring in mediaClient notificationUrgentIMPACT ASSESSMENTNon-urgentContinued monitoring- Notify management- Response- Statement/ Q&AFollow-up / reporting