THE EMPOWERED B-to-B BUYER’S MANIFESTO

W

E ARE THE EMPOWERED BUYER.

WELCOME TO OUR WORLD.

We have taken power.

WE WILL NO LONGER SIT BACK AND BE SOLD TO.

We have access to more information than ever with the

mere touch of a finger, and we intend to use it.

WE HAVE A RAVENOUS APPETITE FOR CONTENT, NOT MARKETING MATERIAL.

We don’t stand alone. We are constantly influenced by

our network and we make our decisions in groups. Our strength is in numbers.

BECAUSE OF US, MARKETING WILL NEVER BE THE

SAME. AND THAT’S A GOOD THING.

We work, think and buy on our own terms.

WE WILL CREATE THE FUTURE TO OUR LIKING.

We will be unshakably loyal to what works for us.

AND RUTHLESSLY FICKLE TO WHAT DOESN’T.