Upload
joe-pulizzi
View
1.873
Download
2
Embed Size (px)
DESCRIPTION
Presentation by Joe Pulizzi that discusses the evolution of content marketing, presents the latest content marketing research, and shares three things that help a marketer get to a documented content marketing strategy.
Citation preview
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
sodahead.com
38%
@JoePulizzi |
@JoePulizzi |
EffectiveContent Marketers
IneffectiveContent Marketers
CloselyFollowTheStrategy
CRITICAL:
→ Documented Content Marketing Strategy
→ Follow It Consistently
STRUCTURE
→ Independent Unit→ Separate Department→ Organized in a Silo
EffectiveContent Marketers
IneffectiveContent Marketers
METRICS:
→ 8X More Successful
→ More Metrics (6 versus 4)
→ Less Emphasis on Web Traffic
BUDGET
→ Effective = 37%
→ Ineffective = 16%
BUDGET
→ Effective = 37%
→ Ineffective = 16%
All Content Marketers Plan on Spending More Next Year
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
• CMO Gas Station Example
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Create Your Mission Statement: - Defined Audience - Deliver - Outcome
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |