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A comprehensive look into The Future of Video by Mike Sharman of Retroviral Digital Communications. Focusing specifically on: - Online video - The growth and size of YouTube - Social content on social media platforms - Branded online content - Why content should live online - South Africans on YouTube - Social Influencers - Barriers to entry - Video online exclusivity - Audience participation online With numerous award winning examples of online video, Mike builds a powerful case promoting a positive growth for The Future of Video online.
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THE FUTURE OF VIDEO @MIKESHARMAN [email protected]
WHO & WHAT
The 3 R s – Remarkable content, to the Right influencers, achieve EPIC Results.
OUR FOUR PILLARS
TO PREDICT THE FUTURE OF ONLINE VIDEOS
WE NEED TO LOOK AT WHERE THEY CAME FROM
Link - http://youtu.be/jNQXAC9IVRw
IF VIDEO KILLED THE RADIO STAR… THEN WHAT HAS YOUTUBE KILLED?
BOREDOM – YOUTUBE GETS MORE THAN 1 BILLION UNIQUE VISITORS PER MONTH (AND GROWING)
WHY INVESTING IN VIDEO CONTENT IS SO IMPORTANT
§ Quality video content can balance information and entertainment - it allows brands to blur the lines between creating an experience and selling a ‘product’
§ Online videos can be shared to other social media platforms such as Facebook, twitter, blogs
§ Video blurs the lines of time
WHY CONTENT SHOULD LIVE ON YOUTUBE § YouTube is the second biggest search engine, after Google
§ 4th most popular website in South Africa
§ Allows us to target segmented audiences and track the people who watch your content
§ YouTube is localised in 61 countries and across 61 languages
WHY CONTENT SHOULD LIVE ON YOUTUBE § 100 hours of video are uploaded to YouTube every minute
§ Over six billion hours of video are watched each month on YouTube — that‘s almost an hour for every person on earth, and 50% more than last year
§ Millions of subscriptions happen each day — the number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
KNOW YOUR AUDIENCE
Link - http://youtu.be/fNtBCsZzC24
SOUTH AFRICAN YOUTUBE ROCKSTARS
BARRIERS TO ENTRY
GETTING THAT “GREAT” SHOT Shooting great video was only handled by professionals… Well almost completely by professionals
MILLENNIALS EAT UP YOUTUBE FOOD VIDEOS
YOUTUBE – FOOD VIEWS
EXCLUSIVITY
NETFLIX – HOUSE OF CARDS Netflix scores top Emmy nominations for 'House of Cards' and 'Orange is The New Black'
GETTING YOUR ONLINE AUDIENCE TO WORK FOR YOUR BRAND
ONLINE VIDEO PARTICIPATION Unless the incentives are absolutely worth it, brands find it difficult to entice their audience to participate in online/video engagement
§ Low and expensive bandwidth issues § Dedication to resources and time § Lack of incentives or rewards
EXAMPLES
ADIDAS – JUMP STORE
Link - http://youtu.be/Wv6L0fYSoC4
MISEREOR – THE SOCIAL SWIPE
Link - http://youtu.be/ZcqsRhMHo8o
CLARO – VROOM, RING, BOOM
Link - http://youtu.be/5tpG9RFNsts
TOSHIBA - THE BEAUTY INSIDE
Link - http://youtu.be/qyMQIMeSCVY
SANLAM – ONE RAND MAN
Link - http://youtu.be/RLY_tGjm-9Y
CASTLE LAGER – BRAAINATION APP
Link - http://youtu.be/AGOgBJGX0fo
DOUWE EGBERTS – BYE BYE RED EYE
Link - http://youtu.be/HOTQ8z0fQHo
RETROVIRAL– #RETROSPECTIVE’13
Link - http://youtu.be/XR3EdtuoaaY
@MIKESHARMAN | [email protected]
