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The results from Q3 2013 are in, and the shift from desktop to mobile and tablet devices is even more massive than it was at the beginning of the year. The data was collected across the HeBS Digital portfolio and shows that 22% of hotel website visitors come from mobile devices and 11% of bookings come from tablets!
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www.hebsdigital.com
The Great Device Shift From desktop to mobile & tablet
www.hebsdigital.com
Tremendous & Continual Shift fromDesktop to Mobile & Tablet Devices
The results from Q3 2013 are in, and the shift from desktop to mobile and tablet
devices is even more massive than it was at the beginning of the year.
www.hebsdigital.com
The Shift Occurs in Every Data CategoryAcross HeBS Digital’s Client Portfolio
Source Pageviews Visits Bookings Nights Revenue
Mobile 18.55% 21.76% 3.32% 4.21% 1.76%
Tablet 13.39% 13.39% 10.52% 8.86% 10.62%
Desktop 68.06% 64.84% 86.16% 86.93% 87.62%
Total 100.00% 100.00% 100.00% 100.00% 100.00%
22% of website visitors come from mobile devices!
11% of website bookings come from tablets!
Sources of Traffic and Revenue by Device Category (Q3 2013):
www.hebsdigital.com
The Shift Away from Desktop Is Accelerating YOYAcross HeBS Digital’s Client Portfolio
Source Pageviews Visits Bookings Nights Revenue
Mobile 112.35% 84.87% 86.22% 230.66% 97.90%
Tablet 33.99% 33.91% 57.11% 37.77% 41.23%
Desktop -16.26% -17.11% -5.86% -5.81% -4.34%
Percent Increase / Decrease in Q3 2013 vs. Q3 2012:
www.hebsdigital.com
The Growth in Mobile & Tablet is StaggeringWhile desktop continues to lose ground
Q3 2013 vs. Q3 2012:
Visitorsdeclined
by 17%, while increasing
by 85% via
Bookingsdeclined
by nearly 6% while increasing
by over 57% via
and more than 86% via
pageviews more than doubled while
By over 16%
Revenuefrom While
by over 4%
declined
Nearlydoubled
revenue declined
www.hebsdigital.com
What Should HoteliersDo About the Three Screens?
Treat desktop, mobile and tablet as three distinct and separate channels.
