Social Fresh Conference http://socialfreshconference.com
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660-358-8526
SARAH EVANS sarahsfav.es I @PRsarahevans I 224.789.8314
People remember it Involves an emotional connection Relatable
Written, visual and audio Share, care or swear! GREAT CONTENT
YOUR SELFIE (i.e. workflow) 1. CONTENT IDENTIFICATION AND
CREATION 2. PLATFORM-SPECIFIC APPS AND TOOLS 3. MARKETING AND
AUTOMATION SOCIAL TOOLS 4. ANALYTICS AND MONITORING
CONTENT IDENTIFICATION & CREATION Share your favorite tools
during this talk, use #socialfresh.
STORIES, TRENDS & CONTENT POPurls (URL trends from all over
the web) (http://popurls.com/) Websta (Trending on Instagram)
http://web.stagram.com/hot/ Rebloggy (Trending on Tumblr)
http://rebloggy.com/trending_tags Viral Video Chart
http://viralvideochart.unrulymedia. com/all PinAlerts (Pinterest
alerts) (pinalerts.com) Facebook trends (Facebook home page) Google
Top Searches http://www.google.com/trends/hottr ends) Trending on
YouTubehttps://www.youtube.com/t rendsdashboard Boardreader (forum
search engine) (boardreader.com) #tagboard: search any hashtag
across most social networks (http://tagboard.com) Sarah Evans
Sevans Strategy 2014
SlideShare Reddit Feedly (iOS and Android) RSS feeds IFTTT
and/or Zapier Flipboard Google Trends or Hot Searches STORIES,
TRENDS & CONTENT Sarah Evans Sevans Strategy 2014
Social EdCal Tools Productivity and collaboration tools, like
Asana or BaseCamp where you can assign deadlines; Plugins, like
Edit Flow and CoSchedule ($10 month) for Wordpress that sync with
iCal and Google Calendar; High output products, like DivvyHQ that
are platform agnostic, create multiple calendars; Good,
old-fashioned spreadsheets, like Word or Google Spreadsheets; or
Workhack: Evernote, Google Drive, Google Calendar
BUT, WHAT ABOUT PHOTOS? Latergramme (browser and iOS): for
Instagram Viralwoot or ViralTag (browser) for Pinterest DoShare
(Chrome plug-in): for Google+ Evernote (browser, mobile) Buffer
(browser and mobile): Facebook, Linkedin Have a better way to
manage photos? Share now: #socialfresh.
AUTOMATE THE WEB Zapier Integrates with services, like Gmail,
Mailchimp, Salesforce More business and enterprise in nature
Example: Add a MailChimp subscriber to a list from Wufoo form
Freemium (100 tasks per month, 5 zaps) IFTTT More free services and
social (e.g. Twitter, Facebook, Etsy, Google) Limited to certain
types of tasks Limited to a certain number of actions Completely
free
View my public IFTTT recipes at: ifttt.com/p/sarahevans
3RD PARTY INVOLVEMENT Twibble (twibble.io): publish content
from any RSS feed to Twitter (with imagery) Triberr: find other
bloggers to share your stuff (2.5 out of 4 stars) RoundTeam
(roundteam.co) ($): Connect your Twitter account and let others
contribute
As a digital correspondent, I have to be able to create and
share content on the fly
MY TOP 10, CANT-LIVE-WITHOUT LIST, THAT WONT COST YOU A DIME 1.
Buffer 2. IFTTT 3. RebelMouse 4. SocialMention 5. Wedgies 6.
Evernote 7. Rafflecopter 8. Twitter mobile notifications 9. Over
10. 8mm
TABLET TO: CAPTURE, EDIT & SHARE iOgrapher ($65) Wide angle
lens ($20- 30) Shotgun mic ($200- 300) Tripod ($30-70) LED light
($50-100) I have the case with me if you want to see it.
ADDITIONAL CONTENT CREATION TOOLS Screenr (web-based screen
recorder) Canva (Facebook covers, invites, blog content) SoundCloud
(audio) Timetoast (shareable, embeddable timelines) Givver (donate
via tweets) ThingLink (make images interactive) (thinglink.com)
Piktochart (infographic creator) Share your favorite tools during
this talk, use #socialfresh.
THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT If you
like it, then you should have put a filter on it. EVERY SINGLE POST
NEEDS A PIN-WORTHY PHOTO
PRO TIP: Use Google Reverse Image Search to find proper
attribution for any photo you or your brand does not own.
http://images.google.com/
9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE Phonto (iOS
& Android) Over (iOS only) PicFrame (iOS & Android) Phoster
(iOS only) VSCOcam (iOS & Android) Screenshot (iOS &
Android) GifBoom (iOS & Android) A Beautiful Mess (iOS &
Android) PhotoRepost (iOS & Android) Add to this list with
#socialfresh and tag me @PRsarahevans!
iMovie (iOS) 8mm (iOS & Android) ChatterPix (iOS only)
Directr (iOS only) YouTube Capture (iOS & Android) 10 APPS FOR
CREATING GREAT VIDEOS FROM YOUR PHONE WeVideo (Android only) Lapse
It (iOS & Android) Animoto (browser, iOS & Android) Explain
Everything (iOS & Android) ABCYa Animate (stop-motion
animation) (iOS) Want tips for Instagram and Vine videos? Later.
;)
DESKTOP: CHAMPAGNE TASTE, BEER BUDGET? PicMonkey: give every
photo the Instagram look and dimensions Canva: quickly create
presentations Facebook covers, blog graphics, book covers, etc
LICEcap: record your screen and save as an animated GIF
(www.cockos.com)
4 TOOLS TO MANAGE INSTAGRAM Statigr.am web-based Instagram
manager with analytics, lets you create a Facebook tab. Repost
mobile app where you can browse community content and repost it
with attribution (Android + iOS) Latergramme (free) and Postso
(paid) web and mobile-based photo scheduling tools Twtrlnd desktop
tool to analyze your competitor and/or customer social
accounts.
4 TOOLS TO MANAGE TWITTER Hootsuite: (any size business, even
for enterprise) comprehensive social media dashboard: monitor,
respond, track, assign tasks to team members, integrate with your
short URL Tweetdeck: (perfect for small businesses, entrepreneurs
and startups): owned by Twitter and only monitors Twitter Sharedby:
add a custom engagement bar to every link you share Twitter Ads
(native): run ads on browser and mobile version, now complete with
conversation tracking for mobile and more robust analytics
hootsuite.com tweetdeck.com sharedby.co ads.twitter.com
PRO FACEBOOK TOOL: Swayy Suggests custom content for any
Facebook page you connect Also works with Twitter and Linkedin
Shows trending topics in your community and circles Share now or
later app.sway.co
REAL-TIME & LIVE SHARING Livefyre (with Storify): power
blog comments (free), Sidenotes (paid) and LiveBlog, LiveChat and
LiveReviews ScribbleLive (just acquired CoverItLive): real-time
website updates, live coverage (used by CNN, AP, Mashable, etc)
RebelMouse: power a website or blog and update real-time, visualize
live conversations, moderate contributors
SOCIAL POLLING wedgies.com Voting links visible Real-time
results SMS option (great for live events!) Only polling platform
integrated with Tumblr (front end and dashboard)
DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS? Website Blog
(RebelMouse, Tumblr, Wordpress, MoPro) Social Email Mobile
Traditional Create your arsenal, or add to content checklist
SYNDICATION & DISTRIBUTION AtContent:
http://atcontent.com/Studio/Text/8694 879586578442R.textproject/
Taboola ($2,000 per month) or $525 per week Sign up for scribal
http://scribol.com Sign up for simplereach http://simplereach.com/
Set up SharedBy.co Linkedin ad Viral Content Buzz
http://viralcontentbuzz.com/ Submit to Yahoo Contributor Network
https://contributor.yahoo.com/account/ Submit to CNN iReport
http://ireport.cnn.com/ If it's a compelling image, share via IMGUR
http://imgur.com/ Share via Scoop.it http://www.scoop.it Post to
glipho http://glipho.com/sarahevans/desk Link your post to an
answer in Quora https://www.quora.com/ Link your post to an answer
in Yahoo Questions and Answers
http://answers.yahoo.com/question/index ?qid=20090113091544AAepYhS
Create slides of your content and send to Slideshare If you're a
journalist, add to your MuckRack portfolio http://muckrack.com IF
THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme
http://knowyourmeme.com/photos/trending Google News
http://support.google.com/news/publisher/bin
/bin/static.py?hl=en&ts=2394225&page=ts.cs&from
=191208
MARKETING & AUTOMATION TOOLS
A FEW I KNOW & LOVE Hubspot: email marketing, customer
engagement, pipeline, social ads (small to large business) Moz:
Inbound marketing Rankings, links, social, SEO opps, customer
repots, research tools (small to large business, entrepreneurs,
anyone, really!) Marketo: email and campaign management, budget and
marketing calendar, social sharing Eloqua/Oracle: web conferencing,
content marketing apps, CRM, Facebook Insight Management, Twilio
SMS & Pic messaging, event check-in, predictive lead scoring
(large, enterprise, franchise)
ANALYTICS & MONITORING
WHICH IS RIGHT FOR YOU? socialmention: quick, free social media
search, shows current social trending topics, segment by type of
social (e.g. microblogs, images, videos, etc) UberVU (owned by
Hootsuite): brand insights, monitoring, social replies, analytics,
smart reports (small and medium size businesses with active social
networks) BrandWatch: Fully comprehensive and sophisticated
social/web landscape (medium, large and enterprise
Radian6/Salesforce: listen, publish (Buddy Media) and advertise
(social.com) Twitter Certified and Facebook Strategic Preferred
Marketing Partner, integrated CRM, service cloud (large, enterprise
and great for customer service) PRO TIP: Bitly or awe.sm (just
acquired by Unified)
LOOKING FOR GUEST BLOGGING OPPORTUNITIES? MyBlogGuest
GuestBlogIt BloggerLinkUp BlogSynergy Guest Blog Genius Guestr
BlogDash PostJoint Copy for Bylines Guest Blogging Websites Fizz
Niche Technorati's directory of blogs Alltop Google Blogsearch Best
of the Web Blogs On Top List blog directory