BMA/%APRIL%22,%2015%ROBBIE%KELLMAN%BAXTER%

WHAT%THE%%

MEMBERSHIP%ECONOMY%

MEANS%FOR%B2B%

WHAT%IS%THE%%

MEMBERSHIP%ECONOMY%

?%

Online%Subscrip<on%

%Companies%

Online%

Communi<es%

Organiza<on%with%%

loyalty%programs%

Mainstream%Membership%%

Businesses%

Small%Businesses%%

and%Consultancies%

Nonprofits,%Professional%%

Socie<es%&%Trade%Associa<ons%

SELFM%

ACTUALIZATION%

ESTEEM%

SOCIAL%

SAFETY%

PHYSIOLOGICAL%

Maslowe’s%Hierarchy%

WHY%

NOW%?%

MINDSET%

Membership%is%a%

Not%a%%

PRICING%STRUCTURE%

WEIGHMIN%

SUPERUSER?%What%is%a%%

SALESFORCE%

MVP%

FREE%%

PROFIT%%

SubscripHon%

A%la%carte%services%

Ancillary%products%

Partnership%streams%

Aggregated%analyHcs%

AdverHsing%

IS%THE%GOAL%

IS%THE%TACTIC%

MEAN%FOR%MARKETING%

WHAT%DOES%THE%

MEMBERSHIP%ECONOMY%

?%

READ%ALL%ABOUT%

IT!%