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People who build websites and market them have noticed a dramatic change in the way search engines handle rankings in the past few years. Search engines have done a great deal to change their algorithm in the past few years to keep their search results accurate and relevant to the searcher's needs.
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For example, page load time is extremely important, and the search engines can monitor this. They realize that people expect a page to load quickly when they visit a site. If it does not then they get impatient and abandon the site.
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If the search engine is offering that site as a top result then they are, in essence recommending a site that is not optimized very well. In essence a consumer may become frustrated and decide to use another search engine for better results.
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Another thing they put more emphasis on is content. Content has always been important for helping a search engine understand what your site is about. But, not it is important for helping the search engine analyze your site stickiness.
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The search engines can also monitor this sit stickiness and abandonment. Again, if they detect this happening on sites they recommend, they will lower their rankings. The logic is, again, that they do not want to be offering search results that contain content that is not relevant to what the person is searching for.
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The way we do keyword research is also important. In the past we would make lists of key terms and organize by search volume. Now it is good practice to make groups of keywords around a theme and build content that contains the words in a theme to use the idea of searcher intent.
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Search engine optimization is changing everyday. The search engines have to adapt to new techniques that try to manipulate the results. If they do not change they their results will get watered down and less relevant to the person searching. This results in the search engine falling out of favor.
More info on:http://topseobrisbane.com/
