The New Facebook Business Manager - State of Search 2014

@michellemsem@clixmarketing

www.clixmarketing.com

The New FacebookBusiness Manager

P R E S E N T E D B Y M I C H E L L E M O R E H O U S E

D I R E C T O R : A C C O U N T S , E F F I C I E N C Y , C O M M U N I T Y – C L I X M A R K E T I N G

S T A T E O F S E A R C H – N O V E M B E R 1 7 , 2 0 1 4



StarringTHE DOCTOR COMPANION



Earth: Early 2014

OPTIONS ACCORDING TO SKILL SET



Beginner Log in/out of each individual account.



Intermediate Multiple browsers open.



Advanced Multiple Users within Chrome.



Planet Facebook Hi new client! I liked your page. Can you add me at

[email protected]? My personal Facebook is awesome.

This Sucks.

mailto:[email protected]



Show of Hands Business with multiple accounts/pages. Business manager with multiple businesses. Business manager with multiple employees

working on accounts. Business who uses an agency to manage ads. Business manager with multiple businesses and

uses different agencies for each. Agency with multiple clients. Agency with multiple employees who manage

client ads.



Time Lord

It’s bigger on the inside.



Earth: November 17, 2014

WELCOME TO YOUR TARDIS



The Rundown Why Facebook Business Manager?

Why Should You Care?

How Do You Use It?

Are There Any Drawbacks?



Why Business Manager? Centralize access and management under a single login.

Shift page and ads ownership from individual user to Business Manager.

Invite and manage co-workers and employees; control account access per individual.

Individuals can be linked to multiple Business Managers.

Agencies can request access to pages and ads accounts directly from Business Manager.



Sound Familiar?MCC’s FTW!!!



Why Should You Care? Ownership of pages and

ads accounts are no longer associated with individuals.

New employees.

New agencies.



How Do You Use It? Whoever manages (admin) your

business’s Facebook page should head to business.facebook.com.

Remain logged in to personal account.

Click the persistent down arrow and click “Create Business.”

Fill in the requested information and link your primary Facebook page.

The individual will then enter their name and desired business email address.

Yes! Login with your personal Facebook account, but be identified within Business Manager (and receive notifications) as your business email!



Accessing the Account Start from your personal login.

Able to access Business Manager through drop down.



Add AccountsPAGES! ADS!



Request AccessREQUEST ACCESS TO ADS REQUEST ACCESS TO PAGES





Power Editor for Business Manager

Yes, It Still Rocks.



Settings Manage People

Michelle has been upgraded to John Lee.



Adding UsersAdd Another Admin

◦ This is how you pass the “keys” of Business Manager ownership from one person to another.

Add Employees◦ Always need companions.



Potential Drawbacks New “business manager” paradigm isn’t always intuitive or

obvious. Once accounts are linked, who owns it? Who can see it?

Link existing Facebook account groups to Business Manager. If you continue to add accounts to these groups, you have to manually

update the link in Business Manager. Tedious!

Business Manager page or ad account access request is predicated on the recipient also using Business Manager. There’s no way of knowing who is or is not using FBM. #shotinthedark

There are bugs when using Power Editor. Glitchy when switching between accounts. Edit correct campaigns, ad

groups, ad sets - but the editor tries to upload to a different account.



Moral of the Story?

Get your sonic screwdriver and stay clever.

Facebook Business Manager is a great time

saver, but isn’t 100% perfect yet!



Get Started!



Questions?

BUSINESS MANAGER OR DOCTOR WHO



Thank You!

Have Questions?

@michellemsem

[email protected]


mailto:[email protected]

http://www.clixmarketing.com/

Marketing

The New Facebook Business Manager - State of Search 2014