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Quick social/digital media and PR case study showcasing work with our terrific client SkyView Atlanta, a 20 story Ferris wheel built in the heart of downtown Atlanta at the south end of Centennial Olympic Park. Not really a sales piece, but rather part of ongoing report prepared for our clients that they were happy to see posted. If you visit Atlanta, be sure to visit SkyView. And if you are a marketer looking for a similar success, be sure to visit The Partnership, too.
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SkyView 2014 1Q14 Overview
SkyView Atlanta – Client of Atlanta-based agency The Partnership
25 April 2014
http://skyviewatlanta.com/
https://www.facebook.com/SkyViewAtlanta
https://twitter.com/SkyViewAtlanta
http://instagram.com/skyviewatl
https://foursquare.com/v/skyview-atlanta/51df1508498eba3c0d6b469a
© 2014 The Partnership. All rights reserved.
SkyView Atlanta – Media Report
1Q 2014 Results
Continues to be seen as an iconic image of Atlanta
Film/TV shows are making use of SkyView as a background image and a
set for Atlanta’s robust film production industry
There were more than 40 mentions of SkyView during local TV
newscasts during the quarter
Numerous national mentions on CNN and during televised local sporting
events
SkyView Atlanta – Media Report
1Q 2014 Results
Made the cover of the Central Atlanta Progress’ Annual Report
Made an appearance in Downtown Atlanta's Big Year Movie Trailer
SkyView Atlanta – Media Report
1Q 2014 Results
Blogger and travel guide
activity remains robust.
More than a dozen travel
blog articles in the first
quarter. All articles
remain positively focused
and provide strong
endorsements of
SkyView Atlanta.
SkyView Atlanta – Media Report
1Q 2014 Results
Local publications love
us!
Jezebel Magazine
Creative Loafing
The Peach Review
GA Travel Guide
Pick Magazine
Discover Atlanta
SkyView Atlanta – Media Report
1Q 2014 Results
Numerous positive
mentions via “celebrity
sightings” on SkyView.
This re-affirms SkyView’s
image as “something you
have to see/do in
Atlanta.”
SkyView Atlanta – Media Report
Previously Reported 2014 Success
Cover of Atlanta Business Chronicle’s Book of Lists,
an annual publication that is a staple of every
businessman’s office in the city
Cover of Where Magazine,
the city’s leading hotel/visitor
publication
Huge, 2-page image of
Skyview on inside cover of
Where’s Atlanta Guestbook,
an annual publication found in
more than 30,000 hotel rooms
across the city
SkyView Atlanta – Media Report
Previously Reported 2014 Success
SkyView was a featured image on the Atlanta episode of…
The episode was seen by more than 13 million people
2014 – Q1 Social Media Milestones
In 3 months, we gained over 2000 followers on Facebook.
Since January, SkyView was discussed or was involved in over 4900 conversations.
Over 1000 conversations was observed during Atlanta’s January ice-storm/ ice-mageddon (Atlanta Ferris wheel was mentioned in an AP story regarding the ice storm that was syndicated to many news outlets)
SkyViewAtlanta.com website had over 93,000 site sessions in 1Q14.
Social Media Conversation Overview
1Q14, Twitter conversations dominated 62% of the conversations with guest check-ins and positive sentiments. Facebook follows with 17%, followed by mainstream news at 13% and blogs at 4%. We are making strides in distributing conversation onto long form platforms such as Facebook, mainstream news, and blogs.
62%
17%
0%
2%1% 13%
4%
1%
Twitter Facebook Comments
Images Videos Mainstream News
Blogs Forums
Social Media Conversation Overview
Conversations on social channels indicate that SkyView is appearing in many
conversations relating to Downtown and Atlanta.
Promotions – SkyLuv Package and Gift Basket
In February, we ran a SkyLuv package deal for Valentine’s day weekend on both Google paid search and social channels. • After running the ambush search campaign for
10 days, we delivered over 65,000 impressions and 490 clicks (this also had a POSITIVE affect on the site sessions that month)
• We recorded over 290 clicks to the SkyLuv Package from social channels
• 148 packages were sold as result of the campaign; we had to shut the campaign down early because the packages sold out
We also promoted a SkyLuv basket contest giveaway on Twitter.• Promotion was Retweeted by key influencers:
@discoveratlanta, @atlbargains, and @atl_events
• We ran the promotion via Twitter, our dominant social channel
We set up Instagram to carefully curate images of SkyView being shared and posted by
thousands of users weekly.
1Q14: Key Social Influencers
The following are snapshots of key influencers that can be engaged for
additional exposure in 2Q14:
For more information about our work for SkyView
or to discuss your own lofty ambitions, contact:
Eric Hyman, CMO
The Partnership, Atlanta, GA
404.880.0080 x262 office
678.428.9087 mobile
www.thepartnership.com
www.BrandEvolutionist.com
