1. The Power of Customer Personality in Branding!The Power of
Customer Personality in Branding!
2. Brand is More Than Just a Name...Brand is More Than Just a
Name... Top of The Mind Personality! Plain-selling! BRAND IS NOT
ABOUT... BRAND IS ABOUT... Selling!
3. Brand is...Brand is... Identifying the One Amongst the
Many!Identifying the One Amongst the Many!
4. Brand is Also about...Brand is Also about...
DominantDominant SteadySteady InfluentialInfluential
CompulsiveCompulsive Finding out Your Brand Audiences' Personality
Profile... Personality Profiles Which Brand Personality are
you?Personality Profiles Which Brand Personality are you?
5. Branding Biggest Challenges & Solution!Branding Biggest
Challenges & Solution! No Customer Data InsightNo Customer Data
Insight No Single View of CustomerNo Single View of Customer Not
Enough Customer DataNot Enough Customer Data Inaccurate Customer
DataInaccurate Customer Data No Personalized Marketing CampaignsNo
Personalized Marketing Campaigns Consumer Privacy ConcernsConsumer
Privacy Concerns The Solution is Personalized Marketing Via 360
Degree Customer Profiling Mechanism! The Solution is Personalized
Marketing Via 360 Degree Customer Profiling Mechanism!
6. Personalized Branding in 2015 Statistics Says It
All!Personalized Branding in 2015 Statistics Says It All! 58% of
population want personalization based on their private information
58% of population want personalization based on their private
information 94% of customer insights & marketing professionals
considers personalization as extremely important 94% of customer
insights & marketing professionals considers personalization as
extremely important Personalized email delivers 6x high transaction
rates Personalized email delivers 6x high transaction rates
7. Personalized Branding in 2015 Empowering
Capabilities!Personalized Branding in 2015 Empowering Capabilities!
B2B marketers, today are trying to unlock customer data via Unified
Login and registration process across all digital channels. This
includes empowering capabilities such as- 94% planning and
implementation94% planning and implementation 94% data mining for
analytics & targeted insights 94% data mining for analytics
& targeted insights 94% planning and implementation94% planning
and implementation 94% customer data management94% customer data
management 94% collect, store, manage & analyze customer
profile data 94% collect, store, manage & analyze customer
profile data One-to-one Marketing!One-to-one Marketing!
11. Top Successful Brands At A Glance!Top Successful Brands At
A Glance! 20152015
12. Top Brands Their Success Secrets!Top Brands Their Success
Secrets! 360 Degree Customer Experience 360 Degree Customer
Experience Engaged Audiences Engaged Audiences Targeted Specific
Audiences Targeted Specific Audiences BRAND = VISION! Defined
Customer Values Defined Customer Values strong Buyers Persona
strong Buyers Persona Brand Advocates/Fans Brand Advocates/Fans
Personalized & Customized Data Personalized & Customized
Data Improved Retention Improved Retention
13. Top Brands Their Success Mantra!Top Brands Their Success
Mantra! Let's Live and Die for Customer Personality Traits! ...Make
it simple, yet memorable Let's Live and Die for Customer
Personality Traits! ...Make it simple, yet memorable
14. How Customer Personality Helps in Branding?How Customer
Personality Helps in Branding? More Customers.More Business.More
Sales!More Customers.More Business.More Sales!
15. Attention Brands! Now You Know the Secrets of Personalized
Brand Potential! It's Not Too Late Yet for TheTransition from
Digital Marketing to Individualized Marketing! Start Incorporating
Now... Attention Brands! Now You Know the Secrets of Personalized
Brand Potential! It's Not Too Late Yet for TheTransition from
Digital Marketing to Individualized Marketing! Start Incorporating
Now... Source: cmo.com
