The Power Of Doing Business OnlineObjectivesYouth sensitization on internet business

potential Knowledge of alternative business

opportunities online Understanding online marketing

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Online Marketing Potential - How Kenyans are taking to the internet.

Statistics by 2012 77% of Kenyans access the internet via their

mobile phones while 64% via computer 55% of the youth access the internet via

computers as opposed to 76 % by the older generation

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36 % of Kenyans use Social Media, as compared to 17% that use e-mail.

56% of Kenyans visit Facebook on a daily basis, 21% use Google, 7 % are on Twitter as well as on YouTube.

****According to TNS RMS, a research agency

in East Africa

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Facebook Facebook penetration in Kenya is 4.88%

compared to the country’s population and 48.86% in relation to number of Internet users.

****2012 Statistics - Socialbakers’ networking statistics

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Still on Facebook….The total number of FB users in Kenya has

reached 1,952,380 and grew by more than 638,980 in the last 6 months by 2012.

71% of Kenya’s FB users are under 35 years of age.

****According to Chris Harrison, marketing expert in Africa

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TwitterKenya is the second most active country in

Africa on the social networking sites.Twitter, with 2,476,800 tweets posted in the

4th quarter of 2011, South Africa came first while Nigeria came

third. The 3 countries had over 11.5 million geo-

located tweets across the continent.

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YouTubeYouTube usage in Kenya saw a 7.66%

increase between February 2012 and March 2012, which accounted for 10.99% of social media usage in the country and surpassing Twitter usage as at March 2012.

Other countries evaluated were Nigeria and Egypt which took third and fourth respectively.

Over 3,000 of Dell’s 103,300 employees are certified by the Social Media and Community University that administers courses that provide guidance and oversight on utilizing social media on the job at Dell.

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Adapt Social Media Marketing platforms like Facebook, Twitter and Youtube for business.

Create sites/blogs that are mobile friendly since most young Kenyans access the internet through mobile devices.

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How To Target The Youth In Kenya

A Swiftnet Youth Internet Sensitization Seminar held at 680 Hotel

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How To Start A BlogCreate blogs on different niches targeting the

youth and provide useful and helpful content. e.g. music, photography, community services, art,

As for targeting corporates create professional websites that are integrated to a blog. The blog is used to market the website.

Use analytic tools like Keyword Planner and Word Tracker to research on keywords that target the interest of the youth.

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How To BlogPowered by Swiftnet

Buy domain name and webhosting

Use of Wordpress as a blogging platform

Update your blog regularly

Write optimized content (Write for the web)

Article word count (800)

Add images and videos on your post

Add plugins in optimization, advertising, spam comment blocking e.t.c

Marketing the Blogs

- Search engine optimization - Social media marketing a) Facebook b) Twitter c) YouTube - Forum Marketing - Article Marketing - Email Marketing - Paid Traffic (PPC, PPV, CPM) - Use of software or contacting people who have marketing softwares - Mobile Marketing (Millennial Media, Tapit) a) SMS (Short Message Service) b) MMS (Multimedia Messaging Service) c) Mobile Internet/social Media d) Mobile apps

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Blog Monetization- Selling Your own products (digital or physical products) e.g insurance products or coming up with e-books- Selling Advertising Space- Affiliate Marketing/CPA (Cost Per Action) e.g Resell Amazon products- Asking for Donations- Membership subscription- Adsense

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Niche

Choose Keywords

Create a Website/Blog

Awareness (Online Marketing)

Generate Sales. (e.g Affiliate Marketing)

How To Setup A Business Online

Conclusiona) Kenyan marketers need to focus on interactions in

the mobile space, with different strategies of mobile internet marketing/advertising while targeting different audiences and needs.

b) Entrepreneurs are yet to embrace online business.

c) Through the internet people can attain financial independence.

d) Access to the global market.

e) Gain Competitive edge.

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Thank You

Website: www:workonlinelegit.com