BUILD YOUR BUSINESS WITH BRAND DISCOVERY

Why building a strong brand will make your business more successful !

November 2014 !

THE INVESTOR’S VIEWPOINT !

Businesses with strong brands … !

1. have an established customer base 2. enjoy a reputation 3. demonstrate staying power 4. have a positive cash-flow 5. show strength beyond finances 6. prove they are marketing savvy

!Why Strong Brands Matter For Investor Success.

InvestorJunkie.com http://bit.ly/1pirrF7

Six reasons that investors

choose businesses with strong

brands

THE ORGANISTION’S VIEWPOINT !

The single most important difference between a successful business and an unsuccessful one is

efficiency.

•Investors back your judgement •Suppliers work more cooperatively

with you •Distributors represent you consistently •Employees understand their role in

the development of your business •Customers know what to expect

from you and recommend you to their friends !

When your brand is

strong all your

stakeholders are working toward the same goal.

THAT’S EFFICIENCY! !

HOW IT ALL WORKS !

Brand Discovery not only helps you clearly define your brand, but works with you to bring it to life in every

area of your business.

90-DAY TRANSFORMATION

The first thing we do once we are hired is establish a timing plan. It will certainly change as the programme progresses, but you have to start with something and generally we work on a 90-day timeline.

This may be the most significant initiative your organisation has launched in a long time, so you need to be sure that you have time to get it right. !

This is where we find out about you, your market,

your competitors and your customers.

We analyse the research and data you already

have and maybe commission more to fill

the gaps.

PART ONE Discovery

Brand Discovery “light” involves a series of

meetings and discussions with you and your

employees that enable us to go away and write your

“brand model”

!Or you can go for the “full monty” with a workshop in

which we work with key influencers within your organisation to guide

them through the process of defining your brand.

PART TWO Defining your brand

Here we help you change the way you work

ensuring that your every action measures up to

your brand promise

Your project team will launch new initiatives and

assess them using new criteria

We also launch your internal marketing

programme. Now every employee is committed

and working towards delivering your Brand

Promise

PART THREE Bringing it to life

BRAND DISCOVERY PROGRAMME

Now everyone in your organisation understands their role in the delivery of your brand promise and you can be confident of not disappointing customers. So go tell them!

It costs 10-times as much to acquire a new customer as it does to sell again to an existing one, but a disappointed customer will cost you 100-times as much to entice back.

NOW TELL THE WORLD!

INSIDE BRAND DISCOVERY

WHAT YOU GET

• Initial analysis of existing data and research • Briefing and project managing any additional

research (cost of research is not included) • Staging initial Brand Discovery workshop • First report and and brand model • Design brief • Management of corporate identity development

project • Logo design proposals • Development of Brand Guidelines (which will

become part of your Brand Book) • Roll-out of design to a suite of communications

materials • Design and management of second Brand Discovery

workshop • Provision of project planning process • Introduction of project management process • Mentoring of live projects throughout our

engagement (It may be necessary to introduce a transformation specialist which is not included in the basic fee)

• Development of internal marketing campaign (Design and production of collateral not included)

• Design of your Brand Book (Print and production not included)

• Preparation of marketing strategy • Design of marketing communications strategy and

initial twelve-month plan • Briefing of marketing communications partners

(Development and execution of marcoms are not included in our fee)

• Brief and management of digital design project (fees for digital design and development are not included)

THE FIRST STEP !

If you’d like to know how Brand Discovery will enhance your business performance get in touch with Phil today.

info@thefulleffect.com +973 33 707 708 !

www.branddiscovery.co.uk

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