WOOLWORTHS OWN BRAND AMBASSADORS

   

THE APPROACH In 2012, Woolworths ran three trial campaigns with our bloggers. Based on the success of these campaigns, we recommended that Woolworths appoint five blogger ambassadors who would provide a constant high level of conversation about the brand over a twelve-month period. The bloggers were aligned with the most relevant own brand for their blogs ensuring a perfect fit with their readers interests and appetites!

Not Quite Nigella A Beach Cottage Baby Mac Smaggle Retro Mummy

   

OUR ACTIVITY The ambassadors blogged monthly for Woolworths, as well as integrating into Woolworths owned channels such as Fresh Magazine and its digital platforms.

   

   

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COMMENT

THE RESULTS 5 REMARKABLE

70 BLOG POSTS

12 MONTHS

1,000+

270

FACEBOOK COMMENTS

FACEBOOK SHARES

1,955 BLOG COMMENTS

119,245 UNIQUE VISITORS

4,577 FACEBOOK LIKES

AVERAGE TIME ON EACH POST

3:20 MINS

(INDUSTRY BENCHMARK 90 SECONDS)

AMBASSADORS

EQUAL TO OVER 5,000 HOURS READING WOOLWORTHS POSTS