The secret recipe of Delicious content
They build a strong association between their brand and their
audience.
Main goal is to become Default Association.
Default Association = sales and visibility.
All successfully delivered content has these 3
ingredients…
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Great idea
Proper Execution
Building startegicalconnections
How to find great ideas that are
guaranteed to work?
One more approach:creativity vs data-driven
I’m analytically obsessed person!
Analytics are interesting!
Your steps:Analyze competitive and industry landscapes
Get the list of the most successful pieces based shares, links, SEO visibility and traffic they’re generating
Brainstorm your idea
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Identify your industry leaders
Identify your competitors
The most sharable content
The most linkable content
The most visible pages
In one spreadsheet
Finally you have your idea!
If someone steals your idea?
If people steal my content,
then I must be amazing!
Don’t be stingy with your ideas!
Don’t waste your time and validate your idea!
Validate your ideas With the help of determined audience (Your own clients, forums, communities)
Ask industry experts
Run surveys
The easy part is over!
Proper Execution gives your idea wings!
Proper Execution123
Gathering data
Design
Mimic your style
Where the *#%@$ can I get the data?
General Market Trends
Surveys: design and distribute
• Google Consumer Survey• Survata• Typeform• Twitter Polls
Go to sources/ask questions• Your clients• Reddit• Quora• Ask.com• Other forums and communities
Attractive design can help.
Unattractive will hurt.
Expectations depend on
Industry and Position.
Ideal scenario:Know where you will
publish your piece at the idea stage.
How do they write?
How do they write?• Length• Style• Structure• Titles
Building Strategical Connections
Proper Execution
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Outreach
Building relationships with partners
Tips to guarantee effective outreach5
3 Be straightforward
Be straightforward
4 Ask for feedback
Building relationships with partners
• Distribute your content• Build relationships• Distribute your content and
build relationships
Get partner in order to:
The most powerful partners have good
connections
1. Where do they distribute their content normally?
2. Is that where I want to be?
Here’s 2 questions:
Where do they distribute their content?
Where do they distribute their content?
Define your expectations and be
clear in giving responsibilities
Be clear in giving responsibilities:
• Will they fulfill their promises?
• Get a commitment or find another partner
Now you know how to:123
Generate ideas using data-driven approach
Successfully execute those ideas by enforcing them with data, design and well-delivered copy
Successfully execute those ideas by enforcing them with data, design and well-delivered copy
Now it’s your turn to become the Default Association in your
niche!
Thank you!bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
[email protected]
Alextachalova.com