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2 0 1 7MEDIA KIT
We create lasting emotional connections between your brand
or destination and affluent Chinese global travelers.
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THE STC MAGAZINESINCE 2009, INSPIRE & EMPOWER affluent chinese GLOBAL travelers PLANNING A BUSINESS OR LEISURE TRIP TO THE UNITED STATES
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WORLDWIDE DIGITAL DISTRIBUTION
3 Million Chinese travelers come to the U.S. each year and spend $50 Billion in shopping, hotels, transportation, art and real estate. We know how to engage the top 10% through our native advertising solutions.
A high engagement with our readers:
05:39Average Time Spent
GENDER 68% Men 32% Women
CITIZENSHIP 85% Mainland China 11% U.S. 4% Other
COUNTRY OF RESIDENCE 79% Mainland China 18% U.S. 3% Other
AGE GROUP 31% 25-35 48% 36-45 15% 46-55 6% 56+
OCCUPATION 68% CEO / Entrepreneur 23% Senior executive 9% Other professionals
ANNUAL PERSONAL INCOME (USD) 12% Under 300K 34% 300K-500K 20% 500K-700K 18% 700K-1M 16% above 1M
PERSONAL ASSETS (USD) 11% Under 1M 23% 1M-3M 37% 3M-5M 19% 5M-10M 7% 10M-20M 3% 20M+
OWNER OF (MULTIPLE ANSWERS POSSIBLE) 93% Apartment / house in China 75% Imported car 39% Overseas property 7% Yacht 2% Private jet
TRAVEL TRENDS 92% Have already traveled abroad 8% Have never traveled abroad yet
FOR THOSE WHO HAVE TRAVELED, FREQUENCY? 2% Once a year 27% Twice a year 28% Three times a year 43% More than three times a year
MAIN PURPOSE OF TRAVEL (MULTIPLE ANSWERS POSSIBLE) 47% Business 42% Leisure 75% Business & leisure
THE TRIPS ABROAD ARE PLANNED 8% The week before 22% One month before 34% Two months before 28% Three months before 8% Three months+ before
MOST FREQUENT DESTINATIONS (MULTIPLE ANSWERS POSSIBLE) 91% United States 63% UK 50% Switzerland 38% Germany 37% France 21% Japan 13% New Zealand
FAVORITE ACTIVITIES ON A LEISURE TRIP (MULTIPLE ANSWERS POSSIBLE) 72% Shopping 39% Visiting properties for sale 31% Cultural discoveries 30% Fine dining 28% Party with local socialites 17% Charity & philanthropy 16% Auctions 12% Golf 11% Sightseeing
ANTICIPATED SPENDING & INVESTMENT OVERSEAS IN 2017 (MULTIPLE ANSWERS POSSIBLE) 87% Real Estate investment 35% Private equity 29% Art collections 18% Retirement Planning
MOST TRUSTED SOCIAL MEDIA NETWORKS TO FIND INFORMATIONS TO PLAN A LUXURY TRIP OVERSEAS 39% Instagram 20% Weibo 17% Twitter 15% WeChat 9% Facebook
183,000 affluent readers*
*On average per article across all our digital platforms July 2016 data / China Elite Focus survey
S U B S C R I B E R S’ P R O F I L E
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A C U R A T E D E D I T O R I A L C O N T E N T
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i n s p i r i n g s t o r i e s
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C R E A T I N G E M O T I O N A L C O N N E C T I O N S
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JANUARY / FEBRUARY The Utah ski experience Also featuring: -Inspiring Made in USA gifts for the Chinese New Year -The most kid-friendly NYC five star hotels -The rebirth of American luxury cars -January 2017 auctions calendar -The art of bespoke luggage Ad close: November 15, 2016 Publication: December 22, 2016
MARCH / APRIL New York City unknown Also featuring: -Secrets restaurants & bars you never heard about -Urban Art in Brooklyn -Emerging New York City artists to collect now -Most influential New York City art galleries -The new generation of Chinese philanthropists Ad close: January 15, 2017 Publication: February 28, 2017
MAY / JUNE U.S. Real Estate investment Also featuring: -Buying and managing your own private island -Nevada ranches -Martha’s Vineyard secluded villas -New York City townhouses -Where to learn to flight your private helicopter Ad close: March 15, 2017 Publication: April 28, 2017
JULY / AUGUST Summer in California Also featuring: -Best bespoke suits for summer -How to invest in movies production -Best diver’s watches -Best personal submarines -From $8M to $60M: How to buy a sailing yacht Ad close: May 15, 2017 Publication: June 30, 2017
SEPTEMBER / OCTOBER Luxury Eco-Resorts in America Also featuring: -Ranches & horse back riding experiences -Hunting & fishing -Best boutique hotels in the American West -Americana auctions -New 2017 private jets Ad close: July 15, 2017 Publication: August 31, 2017
NOVEMBER / DECEMBER The magic of winter holidays Also featuring: -New Year’s Eve in New York -The new high tech luggage -Best independent whiskey distilleries -Europe getaway: Monte-Carlo, Paris & Geneva -Best worldwide concierge services Ad close: September15, 2017 Publication: October 31, 2017
E D I T O R I A L C A L E N D A R
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The 2018 Editorial Calendar & Media Kit will be released on September 1st, 2017
O U R A D V E R T I S E R S
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U.S. HOTEL & RESORTS U.S. DESTINATIONS INT’L DESTINATIONS AVIATION & AEROSPACE
Waldorf Astoria Elko, Nevada Geneva Virgin Galactic
The Nomad Martha’s Vineyard Gstaad X-COR Space shuttle
The Broadmoor Syracuse, New York Monte Carlo Space-X Dragon
Amangiri Branson, Missouri Auckland Dassault Falcon 7x
The Plaza Providence, Rhode Island South Africa Dassault Falcon 2000S
The Pierre Colorado Springs Jamaica Dassault Falcon 8x
Mustang Monument Pittsburgh, Pennsylvania Tobago Embraer Phenom 100
JEWELRY & WATCHES REAL ESTATE U.S. PHILANTHROPY MEN’S FASHION
Audemars Piguet MMD Realty, Florida Bill Gates Foundation Benson & Clegg
Patek Philippe One 57, New York Clinton Foundation Ralph Lauren
Vacheron Constantin Sotheby’s Realty Kering Foundation Moynat
Girard Perregaux Brown Harris Stevens Graham Windham J.M. Weston
Dubois Corcoran Group NY Community Trust Knot Standard
Breitling Vineyard Open House National Philanthropic Trust Stenströms
De Bethune Axelle Ferini Real Estate Project Re-Generation Lareymondie
E D I T O R I A L E N V I R O N M E N T
WE ALREADY PUBLISHED BEAUTIFUL STORIES ABOUT THESE BRANDS AND DESTINATIONS.
AND MUCH MORE.
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MATERIAL SPECIFICATIONS PORTRAIT VIEW ONLY 768 pixels x 1004 pixels FILE PNG-24 file without transparency, 264 ppi COLOR SPACE RGB - sRGB IEC61966-2.1
TERMS & CONDITIONS All advertisements in the Shanghai Travelers’ Club magazine (The STC magazine) will be kept live for one year. If, after authorizing production work, an advertiser cancels a Digital Edition insertion, the advertiser will be responsible for all production charges incurred by China Elite Focus Magazines LLC. If cancellation comes after the ad closing date, the advertiser is responsible for full production and space fees for the insertion. The number of sponsored content (advertorials) for an advertiser is limited to four per year.The cover story opportunity is subject to limited availability and at the discretion of the publisher. All advertorials contain a link with the advertiser’s website or the website of their retail partner.
AD & SPONSORED CONTENT OPPORTUNITIES Media Fees Per Issue
Frequency 3X
Frequency 6X
Frequency 12X
Production Fee
Advertisement before editorial $11,500 $10,000 $8,500 $6,900 -
Advertisement after editorial $9,500 $8,700 $7,800 $5,900 -
Advertisement after table of contents $7,000 $6,500 $5,900 $4,800 -
Advertisement $6,200 $5,800 $4,900 $4,200 -
Four page advertorial $14,000 - - - $2,000
Six page advertorial $16,000 - - - $2,500
Ten page special advertorial section $18,000 - - - $3,600
Cover Story -Requires pre-approval from Publisher -This option includes a ten page advertorial section
$29,000 - - - $2,300
Integrated Social Media Marketing campaign on the STC magazine Official Weibo page / Ten posts published during a one month period
$3,900 $3,200 $2,800 $2,200 -
ALL RATES IN USDRates valid through Oct. 31, 2017
R A T E C A R D 2 0 1 7
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PUBLISHED IN NEW YORK CITY BY CHINA ELITE FOCUS MAGAZINES LLC FOUNDER & PUBLISHER: PIERRE GERVOIS SENIOR TRAVEL EDITOR: ELAINE KE ISSN 2326-8018
THE STC / U.S. OFFICE China Elite Focus Magazines LLC 833 Broadway, 2nd floor New York , NY10003 Tel: 646-827-4676
INTERNATIONAL ADVERTISING
SWITZERLAND Publicitas Silvana Imperiali [email protected]
SOUTH KOREA Mega PR Jay Lim [email protected]
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THE STC / CHINA OFFICE China Elite Focus Limited Office 4, 10/F Kwan Chart Tower N°6 Tonnochy Road, Wanchai, Hong Kong Tel: (852) 27310602
THAILAND Voyage Media International Co.,Ltd. Dawood Sueptrakool [email protected]
ITALY Publicitas Emilio Zerboni [email protected]
ADVERTISING AND PARTNERSHIPS
