Establish a Relationship which Develops Trust and Loyalty and Brings Them Back To Your Site Where They May Become Customers

EMAIL MARKETING

A LITTLEABOUT US

We help companies present a stellar digital presence to their prospects which, establishes their expertise and builds trust that turns leads into clients.

We are more than website designers. We practice Website therapy. - Judi Knight

MARKETING HAS CHANGED

WHAT IS CONTENT MARKETING? !!!!

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Content  Marketing  is  creating  and  sharing  valuable  free  content  of  interest  to  your  “Right  Clients”  which  serves  the  purpose  of  attracting  a  larger  prospect  base,  that  will  bring  in  leads,  who  you  can  nurture  and  educate  and  convert  into  customers.  These  customers  will  become  repeat  buyers  and  good  sources  for  on-­‐going  referrals.  

WHAT IS EMAIL MARKETING? !!!!

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Email  Marketing.  The  process  of  engaging  by  email  with  your  customers,  prospects  and  followers,  based  upon  gaining  their  permission  for  you  to  do  so.    The  expectation  is  that  by  sharing  valuable  free  content  of  interest  to  your  list,  you  can  nurture  and  educate  them  and  possibly  convert  them  into  customers.  These  customers  will  become  repeat  buyers  and  good  sources  for  on-­‐going  referrals.  

GOOD NEWS

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We all have a voice on the Internet.

BAD NEWS

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We all have a voice on the Internet.

WHAT MUST YOU DO?

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BECOME A TRUSTED AUTHORITY Establish your Expertise  

Creating  content  that  demonstrates  your  expertise  is  so  much  better  than  claiming  greatness  for  yourself.    Show  rather  than  tell.    

HOW IT WORKS

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HOW IT WORKS

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WHAT MUST YOU DO?

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Practice Empathy • What do your people want and need? • Get inside their heads. Walk in their shoes. • What would you want? • How would you want to be talked to? • What tone? • What content? • How often?

BEWARE OF THE GROUPON EFFECT

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Let’s wait for the sale. They do them every month.

EDITORIAL CALENDAR

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• Determine content types for various segmentations of your customers.

• Identify holiday content and promotions, • Create blog posts. • Repurpose blog content into Social Media, Email,

Slideshare, Video, Webinars.

PROTECT THIS TRUSTED RELATIONSHIP

DEVELOP A ROUTINE PEOPLE CAN COUNT ON

REMEMBER MOBILE

BRING PEOPLE BACK TO YOUR SITE WITH EMAIL

FIND YOUR VOICE AND BE REAL

KEYS TO THE KINGDOM

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KEEP IT SIMPLE SO IT GETS DONE

SHARE ON THE SOCIAL MEDIA PLATFORMS YOUR CLIENTS USE

CREATE EXTREMELY USEFUL CONTENT!!!

People  think  the  main  barrier  to  online  marketing  success  is  a  lack  of  traffic.  But  it’s  really  a  lack  of  trust.  People  love  to  buy  stuff,  but  they  hate  to  feel  sold.  PROOF READ AND CHECK YOUR LINKS

GROW YOUR LIST

HELP DON’T SELL

ONE: BRING PEOPLE BACK WITH EMAIL

After  your  website  and  blog,  it  is  the  most    important  thing  you  can  do  to  establish  your  credibility  and  develop  a  relationship  with  your  people.

Email Is the secret weapon.

TWO: PROTECT THIS RELATIONSHIP

•Be  careful  with  what  you  are  sending  out  and  how  often.    •Think  about  your  list  as  one  friend.  How  would  this  person  receive  what  you  are  sending  out.    •How  would  they  feel  with  the  way  you  are  speaking  to  them.    •What  would  they  think  by  the  number  of  times  you  are  emailing  them?

THREE: HELP  DON’T SELL

•Create great informative content. •Learn how to write great headlines and posts with intriguing hooks.

•Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust.

People love to buy stuff, but hate to feel sold.

FOUR: CREATE  EXTREMELY USEFUL CONTENT.

You  need  to  be  extremely  Empathetic  and  think  about  what  your  people  would  want  to  receive  from  you.    Could  be  useful  or  entertaining  or  informative  or  beautiful  but  it  must  be  relevant  to  them.      !

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FIVE: DEVELOP A ROUTINE

People  need  to  count  on  you.  Develop  a  rhythm  they  can  count  on.  If  you  send  out  other  emails  between  your  main  email  newsletter  do  it  with  plain  text,  like  a  friend  would.    !

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SIX: FIND YOUR VOICE

You  want  your  readers  to  feel  like  you  are  talking  just  to  them,  personally.  Use  their  name  with  a  dynamic  field.    Write  as  if  you  were  writing  to  a  friend.    !

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SEVEN: KEEP IT SIMPLE

These  days  you  need  to  keep  the  email  short  and  sweet.    If  your  template  is  too  complicated  you  will  never  keep  up  your  newsletter.    Think  of  this  as  a  teaser  to  send  them  back  to  your  website  where  the  real  goodies  live.    !

NINE:REMEMBER  MOBILE  !

43%    (and  rising  everyday)  of  people  are  going  

to  view  your  email  on  their  mobile  phone.  Check  this  view  and  be  sure  it  works  for  them.

TEN: PROOF READ AND CHECK LINKS •No one is perfect but try to be. It is horrible

to have to send out corrections. •Send yourself and someone else a test before it goes out. •Make sure the other person proofs it.

EIGHT: GROW  YOUR LIST

•Your  list  is  golden.    •The  bigger  the  list  the  better  the  sales.  •Don’t  send  things  to  people  without  permission.  •Do  things  that  generate  new  subscribers  such  as  webinars  or  free  offerings.    •Put  your  link  in  your  email  signature.    •Study  techniques  to  grow  the  list  and  do  them.  

GIVE IT A TRY?

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