Upload
anthony-oneill
View
103
Download
1
Embed Size (px)
Citation preview
The TV Agency
13.1MILLION
£17
500THOUSAND
ITV REGIONS – ADULTS PER 1,000’S
LARGEST AREA SMALLEST AREA
HIGHEST COST PER 1,000 CHEAPEST COST PER 1,000
HIGHEST COST AUDIENCE CHEAPEST COST AUDIENCE
DEMAND
511
2,202
5,006
3,730
9,528
4,995
1,836
1,015
2,952
1,403
5,398
7,325
2,425
1,418
ITV Border Region
ITV Tyne Tees Region
ITV Yorkshire Region
ITV Anglia Region
ITV London Region
ITV Meridian Region
ITV West Region
STV North Region
STV Central Region
UTV Ulster Region
ITV Granada Region
ITV Central Region
ITV Wales Region
ITV Westcountry Region
The largest area is the North, which covers, Yorkshire and its micros, Tyne
Tees, Granada & Border with a potential Adult audience of just over 13.1 million
The most in demand region on which to advertise is LWT with an average of nearly £17 for 2014. The cheapest and least in demand region is ITV Border at just over £4.
AUDIENCE COST
The most expensive audience in 2014 was Men 16-34 at nearly £140 cost per thousand
with ITV1. The reason being is this is the hardest audience to deliver on ITV1.
The cheapest audience is always Adults asthis is the base audience for all other audiences, it is also the most readily
available as it covers everyone who watches TV, except for children.
2014 total audience cost per thousand
When buying premium spots on ITV1 or peak on digital channels, you willalmost always have to buy against a more targeted audience than Adults,
such as HWCH, (housewives with children).
All information correct as of December 2014, based on station statistics, not for use for planning purposes or to be taken as an actual proposal. Airtime is subject to availability. Costs shown are subject to VAT. The costs are not intended to be an offer capable of acceptance. Pricing changes on a weekly basis depending upon demand.
This means a 30" peak spot in Coronation St can cost as little as £400 on ITV Border, whereas on LWT the same spot would cost nearly 20k. The difference in price is down to
demand and the amount of people that watch the advert.
ITV1 has 37 different regional TV areas you can advertise on.
The smallest TV region is ITV Border with just over 500,000 Adults
£4LWT
£140MEN 16-34
£8ADULTS
COSTLIEST MONTH CHEAPEST MONTH
£9.11OCT
OCTOBER
£6.36JANUARY
BORDER
NORTH BORDER
0
35
70
105
140
Hwives
HwChil
ABC1H
w
Adults
1624
Ad
1634Ad
ABC1Ad
Men
1634Me
ABC1M
e
Women
1634Wo
ABC1W
o
Childs
1654
Hw
JAN
Want to know more on how best to spend your TV advertising budget? Contact The TV Agency, [email protected]
TV ADVERTISING ON 1
© Copyright TheTVAgency 2014