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Agenda
1. Story of Take. Premium Quizzes
2. The Two Laws of Viral-ity
3. Mechanics of the Viral Loop
Why did this happen?
Users like taking quizzes.
Users shared their results on their Facebook Walls.
We had viral content:
We had a viral distribution mechanism:
Users engaged their friends using Facebook Invites.
Law 1) Users do what you tell them to do
• Share this post if you like puppies.
• Click subscribe below to follow us on YouTube.
• Invite your friends for more chances to win our daily drawing.
• Enter your email to view this gated content.
• Click here to learn more about the viral loop.
Examples of Law 1
http://www.moveo.com/blog/the-gated-content-debate/
https://traffictrove.com/11-examples-of-effective-facebook-ads/
Lets clarify what virality means.Fuzzy Definition
The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another.
Techie Definition
For every user who consumes my content, I get 1.1 more users consuming my content.
https://www.google.com/search?q=define+virality
Benefits of Virality
1) Quickly increase the number of users consuming your content.
2) Cut down on content distribution costs.
Treat your posts like ads
• Taylor your creatives and copy to your distribution channels
• Optimize using existing user profile data
• A/B test your posts and CTAs
http://testiniaimokymai.lt/naujienos/kokie-facebook-irasai-yra-efektyvus/
Track your Campaigns
• Embed your “campaign ids” in your links
• Track your conversions
• “Pixel” your users