The Value of an ASI Membership

SUPPLIER MEMBERSHIP

REAP THE REWARDS of

PAMELA WILLIAMS, ACCOUNT EXECUTIVE, SUPPLIER MEMBERSHIP SALES

phone: 215-953-3225

email: [email protected]

ABOUT ASI Advertising Specialty Institute

WHO WE ARE

We are the world's largest media, technology and education organization serving the promotional products industry.

WHO WE SERVE

We support 25,000+ members comprised of distributors, suppliers, embroiderers, decorators and manufacturers.

3,300+ suppliers

22,000+ distributors

Sales Team: Built in database of 130,000

distributor sales professionals

Events: National trade shows that provide

suppliers direct access to our distributor

members

Advice/Insight: Sales, marketing and

research consultants provide you

guidance to help you thrive in this industry

Content: Award-winning coverage that

provides supplier-focused industry news

and trends

Tools: Prospecting and educational

courses

WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE

http://www.youtube.com/watch?v=hnaip5HVwlY&list=PLyhC_HepShEK4W6UqVdirz3QoQEE0nNIO&feature=player_embedded

DISTRIBUTORS

THE PLAYERS AND THE PROCESS CORPORATE END

BUYERS

SUPPLIERS

SEARCH

IS LOOKING FOR NEW PARTNERS

REQUEST SELL


$20.5 BILLION

http://espweb.asicentral.com/

$11+Billion TOP 6 CATEGORIES

1. T-Shirts 19.70%

2. Writing Instruments 9.70%

3. Bags 8.60%

4. Drink ware 8.50%

5. Other Wearables 6.80%

6. Caps 5.00%

7. Desk & Office Accessories 5.00%

8. Calendars 3.40%

9. USB Drives 3.40%

10. Health & Safety 3.20%%

11. Buttons & Badges/Decals 2.70%

12. Housewares 2.60%

13. Electronics 2.60%

14. Awards & Jewelry 2.50%

15. Computer-Related Products 2.00%

16. Sporting Goods 2.00%

17. Automotive Accessories1.90%

18. Magnets 1.60%

19. Books & Stationery 1.60%

20. Textiles 1.60%

21. Food Gifts 1.50%

22. Pocket/Purse Products 0.90%

23. Other Products 0.80%

24. Clocks & Watches 0.70%

25. Toys 0.70%

TOP 10

Source: 2014 State of the Industry report


HEALTHCARE

EDUCATION

FINANCIAL/ INSURANCE

$6+Billion

Source: 2014 State of the Industry report WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE

• Recessionary

Years

0

25,000

15,000

SUCCESSFUL DISTRIBUTORS LEVERAGE THEIR MEMBERSHIP

5,000

400% MEMBERSHIP GROWTH OVER 30 YEARS


They cast a wide net

Average number of corp. end buyers they work with

279

They reap the rewards

$1,010 Avg. order size

They grow their network

53 Avg.# of suppliers a

distributor works with


OF LARGE SUPPLIERS HAD AN INCREASE IN SALES 77%

H O W S U P P L I E R S C O N D U C T B U S I N E S S

S U P P L I E R S S A L E S V O L U M E A N D R E V E N U E

76%

1,781

AVERAGE INDUSTRY CUSTOMER RETENTION RATE

AVERAGE NUMBER OF DISTRIBUTORS THAT SUPPLIERS DID BUSINESS

(Source 2014 SOI survey – Supplier Executive Summary)

Average

supplier order

size

$1,075 61%

48%

PERCENTAGE OF SUPPLIERS WHOSE SALES VOLUME INCREASED

OF SUPPLIERS HAD PROFIT INCREASES

65% OF SUPPLIERS ANTICIPATE HIGHER PROFITS IN THE COMING YEAR

SUPPLIER MEMBERS

SUPPLIERS’ REVENUE COMES FROM

SELLING PROMOTIONAL PRODUCTS…

REAP THE REWARDS

Membership Levels:

Standard

ASI Connect

Show

Advantage


INTRODUCING THE NEW SUPPLIER PAVILION

This exclusive NEW benefit is limited to new

members only and part of the latest

enhancement to ESP , the #1 sourcing

database for distributors.

HOW DOES IT WORK? New members will launch under a New

Suppliers section with:

• Product image and description

• Name/logo of supplier and contact info

• Links to other products

WHY IS THIS VALUABLE? • Fewer suppliers to compete with

• New members can get the visibility, and

build brand/ product recognition

Available

for new

members

only


STANDARD

• Exposure:

• Product exposure in ESP, the #1 business

management tool

• Products featured on 13,000+ distributor

websites

• Feature up to 500 products at no cost

• Advertising:

• New Supplier Pavilion ad in ESP

• Advantages magazine advertising in the

New Supplier Showcase and inclusion in the

Advantages Hot Leads Reader Response

Program

• $500 credit to apply to advertising in any

ASI product

• ESP Tile Ad

• Insight: Supplier Global Resource subscription the magazine for suppliers.

MEMBERSHIP TIER

1




ASI Connect MEMBERSHIP

Instantly verify information on 22,000+ ASI distributors

Gain access to 100% industry-specific credit data

Qualify sales leads and prospect for new business using customized search criteria

See which distributers searched for products in your category in the past 30, 60, & 90 days

Purchase customized email blasts to be sent to strong prospects

Immediate access to distributor information: contact data, sales volume, top product lines, years in industry and much more

All available on one easy Connect Dashboard that links to

ESP updates, ROI reports, and the new SGR sourcing tool

New & improved web-based business service

providing comprehensive industry credit reports

plus standard TIER

2

PROSPECTING OPPORTUNITIES


http://www.asicentral.com/asp/open/ProductsAndServices/supp/BusinessSolutions/index.aspx

SHOW MEMBERSHIP

5 shows in key regions

Plus ASI Connect TIER

3

ASI Show attendees represent more than

$16.8 billion in sales

Free education developed with your

needs and challenges in mind

90% of attendees do not attend any

other major industry show

One-on-one face time

Source: 2013 State of the Industry report WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE

SHOW SCHEDULE 2015 Orlando January 4-6 Dallas February 3-5 Long Beach March 24-26 New York May 5-6 Chicago July 14-16

Promobook NEW!

Strengthen your industry presence with one full-page advertisement in the brand new Promobook™ catalog for the first year of membership.

Reach 50,000 distributors with this membership exclusive publication

http://www.asicentral.com/asp/open/ProductsAndServices/asi-show-booths.aspx

ADVANTAGES MEMBERSHIP TI

ER

4

Reach 60,000 member and non-member

distributors

Includes informative ROI reports. Real-time data on delivery, clicks, forwards, and much more

Allows distributors to request catalogs and samples

Additional QUARTER PAGE advertisement in Advantages

Plus Show

1in3

Suppliers used e-mail

blasts as a method of

advertising


3X/YEAR to send your latest products, specials, closeouts

ESP MEMBERSHIP TI

ER

5

Position your products in one of

our eight most popular ad spots

on ESP to enhance brand

awareness.

Plus Advantages


Don’t lose sales because you are too low on ESP® search results. Pay for Placement enables you to establish your brand presence – fast!

Receive 1,800 monthly impressions on Pay for Placement advertising per membership year*.

Increase visibility and stand out from competitors

Break into new categories of business

Drive product awareness

*not available for sold out categories

32,000 DISTRIBUTORS

ARE SEARCHING ESP

RIGHT NOW!

SUMMARY OF OPTIONS

STANDARD ASI CONNECT SHOW ADVANTAGES ESP

Product exposure in ESP X X X X X

ESP websites (distributor websites)

X X X X X

New Supplier Pavilion X X X X X

Advantages ad New

Supplier Showcase* X

X X X X

Subscription to SGR X X X X X

$500 ad credit** X X X X X

Free ESP Tile Ad X X X X X

Connect X X X X

ASI Shows X X X

Promobook (1 full page ad for first year)

X X X

Advantages (Qtr Page) X X

Email Express (3 drops) X X

Pay for Placement (1800 monthly impressions

X

$199/Month $299/Month $399/Month

$599/Month

$799/Month

*Inclusion in Hot Leads Reader Response Program

** can be applied to any ASI product

SUPPLIER MEMBERSHIP

BENEFITS

Special ASI member discounts with the

world’s largest package delivery

company

Save on credit card processing fees

with PromoPayment

Lower production costs with the

industry’s premier supplier of artwork,

digitizing and document services

Save up to 30% on office supplies with

OfficeMax

13% off on select wireless service plans

for company accounts and 8% off for

individual and employee accounts

Average Member Savings $2,400

NOW LET’S GET STARTED

Fill out the membership application

Receive your new ASI number

Give us your product information, including coded pricing, to get listed in ESP

IT’S PROFITABLE

IT’S EASY

IT’S FAST

WE PROVIDE INSTANT CREDIBILITY

WE PROVIDE A SALES TEAM

FIVE REASONS TO

JOIN A S I CE NTR AL .C OM / SU PPL I ER EXP ER IENC E

Exclusive Show MEMBERSHIP

ROI

+

YOU

Your Free Monthly ROI Report

What is your ASI ROI Report?

A FREE easy-to-read monthly report containing statistics on your current ASI advertising

efforts, including click-through rates, reader survey card results, views and leads.

Why should you use it?

Know the impact of your marketing dollars and exactly where you stand in the

marketplace.

Maximize the results of your advertising so you can strategize better and make

smarter marketing decisions.






marketplace.



How can you use it?

Monitor the competition with the monthly and YTD comparison

tools.

Improve results by adjusting current campaigns.

Generate more sales by reducing or eliminating advertising

down-time.

Stop guessing and uncover exactly where your leads are

coming from

We look forward to helping your business grow in our industry.

PAMELA WILLIAMS, ACCT EXECUTIVE, SUPPLIER MEMBERSHIP SALES

phone: 215-953-3225 email: [email protected]

EMAIL MEMBERSHIP plus standard

PERFECT FOR

COMPANIES THAT

DON’T WANT TRADE-

SHOW EXPOSURE

Reach 60,000 member and non-member distributors

Includes informative ROI reports. Real-time data on

delivery, clicks, forwards, and much more

Allows distributors to request catalogs and samples

Qualify sales leads and prospect for new business

using customized search criteria with the all-new Connect

2X per year

COUNSELOR

REACH: 14,500 Paid Circulation; 36,975 Total Audience

CONTENT: Monthly + State of the Industry annual issue

ADVANTAGES

REACH: 40,000 Circulation; 91,000 Total audience

CONTENT: Monthly + September Gift Guide & December New Products issues

CORPORATE END

BUYER TOOLS 7 Catalogs to choose from

Total circulation of 1.5

million, with a pass-along

of 3, delivering 4.5 million

readers

Beautiful retail-style layout

Niche offerings – Idea

Showcase Schools and The

Gift Book

Recognized industry expert

Dependable, proven

marketing tools used by

elite distributors

SUMMARY OF BENEFITS

BASIC STANDARD MARKETING

Product exposure in ESP X X X

EmailExpress X X X

SGR Newsletter X X X

Counselor PromoGram Newsletter

X

X X

1 ½-page ad in SGR magazine

X X X

1 business card ad announcement in SGR

magazine

X X X

1 enhanced listing in the November Buyer’s

Guide issue

X X X

Web promotion in SGR

Online

X X X

Ad in Connect X X X

Ad in ESP Updates X X X

2 SGR email blasts X X

2 1/3-page ads in SGR magazine

X X

2 square 1/3-page ads in Counselor magazine

X

$199/Month $399/Month $799/Month

EQUIPMENT PACKAGES

• SGR Magazine (½-page advertisement)

• SGR EmailExpress advertisement.

• Connect ad position on login page

• ASI FastFind Directory Listing (April & October).

• SGR business card announcement.

• SGR Buyers’ Guide Issue enhanced listing (November).

• SGR newsletter (3 advertisements)

• Counselor PromoGram Supplier Version (3 advertisements)

• SGR Website- Company and product listing on the

• ESP Updates Ad

• Products listed in ESP, #1 sourcing database for distributors

• Wearables Magazine (5 half page ads)

• Products listed in ESP, #1 sourcing database for distributors

• 10x20 booth space at an ASI Show (1)

• Wearables email blasts (3)

• Wearables newsletters ad unit(6)

• Connect Ad position on login page

• June Wearables Buyers guide (Enhanced listing)

• Wearablesmag.com (Announcement ad)

All benefits of the Basic Equipment Membership Package PLUS:

• SGR Magazine (½-page advertisement in 2 additional issues)

• SGR EmailExpress (2 additional advertisements)

All benefits of the Standard Equipment Membership Package PLUS:

• Counselor magazine (2 square 1/3-page advertisements)

• 10’x20’ booth space at an ASI Show (1)

• Stitches Magazine (5 half page ads)

• Products listed in ESP, #1 sourcing database for

distributors

• 10x20 booth space at an ASI Show (1)

• Stitches email blasts (3)

• Stitches newsletters ad unit(6)

• Connect Ad position on login page

• July Stitches Buyers guide (Enhanced listing)

• Stitches.com (Announcement ad)

Basic Equipment Package $199/ Month

Standard Equipment Package $399/ Month

Marketing Equipment Package $799/ Month

Stitches Equipment Package $799/ Month

Wearables Equipment Package $799/ Month

EQUIPMENT PACKAGES Which package is right for you?

The only tool created exclusively for ASI’s US and Canadian Suppliers for

researching and connecting with exporters and manufacturers around the globe.

GET IN-DEPTH INFORMATION INCLUDING: Contact details Safety and compliance info

Preferred lists Preferred pricing and notes

HARNESS THE FULL POWER AND CAPABILITY THAT DISTRIBUTORS ENJOY WITH ESP.

SGR Sourcing Tool is a unique database of 12,000+ products from over 70+ SGR members. Users will be able to: Source effortlessly and broaden product lines. Perform

basic and advanced searches, then filter and sort search results.

Impress clients. Create and share dynamic product presentations.

Pass savings on to distributors. Compare products from SGR members to find the best match.

PRODUCT SOURCING

Exclusive Show MEMBERSHIP

ROI

+

YOU

Your Free Monthly ROI Report






marketplace.








marketplace.



How can you use it?

Monitor the competition with the monthly and YTD comparison

tools.

Improve results by adjusting current campaigns.

Generate more sales by reducing or eliminating advertising

down-time.

Stop guessing and uncover exactly where your leads are

coming from