May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by

Title Sponsor Gold Sponsors

Silver Sponsors

MRMW Chicago May 27-30, 2014 #MRMW

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

MRMW Chicago May 27-30, 2014 #MRMW

1

© Field Agent, Inc. 2014

Vine Consumption Distance

Time

© Field Agent, Inc. 2014

Thinking Thought Distance

Time

© Field Agent, Inc. 2014

Zero Moment of Truth (determining a need/want)

First Moment of Truth (product/service selection)

Second Moment of Truth (product/service usage)

Point of Influence™:

© Field Agent, Inc. 2014

Power of the Crowd (24/7 and Global)

© Field Agent, Inc. 2014

Speed

Cost

Coverage

Point of Influence™

Where does Mobile win?

© Field Agent, Inc. 2014

9

Title Sponsor Gold Sponsors

Silver Sponsors

MRMW Chicago May 27-30, 2014 #MRMW

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

MRMW Chicago May 27-30, 2014 #MRMW

May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by