Digital Marketing Planning Framework

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SCOPE

� Vision� Mission� Business Objectives� Marketing Objectives� Branding Objectives� PR Objectives� Sales/Revenue Objectives

REQUIREMENTS

� Specific� Align with Scope� By specific Stakeholder

General

� Overview Strategic Analysis� SWOT� Problems Define� Objectives & KPIs Setting� Strategic Approach� Digital Strategy Plan� Digital Programs� Action Plans

Specific

� BODs� Divisions� Staffs

STAKE HOLDERSInternal

� Competitors� Customers� Industry� Experts� Media� Community� Society� Government

External

BODs/Director � Vision � MissionMarketing Manager � Marketing Objectives � Annual Marketing PlanSales Manager � RevenuePR Manager � PR PlanDigital Marketing Manager � Digital Brief � Digital Proposals � ImplementationSuppliers � Proposals � Creative � Production � Execution � Reports � Buying

ROLES & RESPONSIBILITIES

� REACH � SEO � PPC � Affiliate Marketing � Display Ads � Social Media Marketing � Mobile Marketing� CONVERSION � Content Structure � UI, UX � Lead Generation Technique � Content/Copywrite � Call to Action � A/B Testing � Cross Devices� ENGAGE � Content Marketing � Automation Marketing � Customer Service � Social Media Marketing � Mobile Marketing � CRM

DELIVERABLES

Creative AssetsTactics

Measurement � KPIs � Metrics � Analytic Tools � ROI � Surveys � Reports

� Market Research� Competitors Research� Digital Audit� Clear Objectives� Fix Budget� Digital vision in the company vision� Know trends� Know how� Clear KPIs� Good Tools� Right people� Issues Management� Crisis Management

SUCCESS CRITERIA