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Marketing StrategyPlan Measurement
Jennifer DunbarFDMK 400
Tiny Togs
Tiny Togs
www.tinytogs.com
Find Us at These Fine RetailersDillard'sMacys
JC Penney
Outfits for Everyday Fun
100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee Panels
Marketing Strategy
• Print ads in parenting and ecology magazines• Banner ads on parenting, medical and eco-friendly websites• Email• Facebook, Twitter, Pinterest YouTube, LinkedIn and Google• Coupons• In store promotions
Tiny TogsA new line of all natural clothing Target Audience Ecology minded parents and grandparents
Tiny Togs
Outfits for Everyday Fun
Find Us at These Fine RetailersDillard'sMacys
JC Penney
100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee PanelsTiny Togs
Outfits for Everyday Fun100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee Panels
Find Us at These Fine RetailersDillard'sMacys
JC Penneywww.tinytogs.com www.tinytogs.com
Banner ads will appear on parenting, medical advice and early childhood educations websites
Tiny Togs100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee Panels
Find Us at These Fine RetailersDillard'sMacys
JC Penney
The green version of the ad will be in Green Guide, Positively Green, Eco Home, Vegan Life and Veg World magazines.
Outfits for Everyday Fun
Tiny TogsOutfits for Everyday Fun
100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee Panels
www.tinytogs.com
The banner ad will appear on Ecology.com, esa.org and eoearth.org
www.tinytogs.com
100% Natural
Tinytog.com$7.99
Tiny Togs Clothingwww.tinytogs.com
Keywords and paid placement will return higher organic search results for both “Natural Baby Products "and “Organic Clothing”
Click Through Rates from Paid Search Ads and Banner Ads will be measured for ROI
Email Bursts will deliver personalized ads to the target audience.
Measuring Elements
Retail salesLanding page visitsClick through ratesOrganic search resultsWebsite sales
How did they get to the landing page?How many visitors to the landing page made a purchase?How many visited the landing page more than once ?Was the right ad in the right place to reach the right customer?
Magazine AdsVersion A
Version B
25% OffWith This Coupon
Your First Purchase of
Tiny Togs
We will count how many mobile coupons were scanned from the magazine
Get your Mobile Coupon
Rate of sale without coupon will compare to rate of sale with coupon
www.tinytogs.com
Outfits for Everyday Fun
Banner Ads
Simple A/B Testing will determine a winner for future web design
Version A
Version B
Follow Us
100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee Panels
Tiny Togs
Green Ads
Get your Mobile Coupon
Your First Purchase of
Tiny Togs 25% OffWith This Coupon
By Comparing Green placement to Traditional Target Marketing we may determined the future for additional lines of 100% natural products
Social Media
Postings across all Social Media outlets with links to coupons and online only special pricing
Email Ads Variations in the subject line can engage the target customer to open and read the email, clicking through to the landing page
Email links are easily counted to determined the most effective ad
Consistent Cross Channel Messaging and ongoing measurements will ensure you receive return on your investment
Component 3 Phase 2Marketing Strategy/Plan Measurement
References Brandcenter, V. (n.d.). Anatomy of the Oreo Campaign. Retrieved from Slide Share: http://www.slideshare.net/VCUbrandcenter/john-gibson-oreomvh5d-1?related=1Burnett, J. (2008). Core Concepts of Marketing.Burns, S. (2013). SAP 3013 Digital Marketing Strategy. Digital At the Heart of Business. Retrieved from https://www.youtube.com/watch?v=hy93y4EuZMwRuss Reid. (2010). Multi Channel Holiday Campaign for American Red Cross. Search Engine Optimization. (2010). Retrieved from Google: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CDYQFjAA&url=http%3A%2F%2Fwww.google.com%2Fwebmasters%2Fdocs%2Fsearch-engine-optimization-starter-guide.pdf&ei=eZ0_VISMIIqmyATJ4oHoDA&usg=AFQjCNEMj8KHxhxQz9cMLoMxMDiLdrAbJ