Embed Size (px)
Citation preview
A Presenta*on from the NewMR Communi*es Event
15 February 2013
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit h?p://newmr.org
For more informa:on about dub visit h?p://dubstudios.com
Event Sponsor
Universal Brands – Giving Brands Local Relevance
Tom De Ruyck InSites Consul:ng
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Fast Growing Economies
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Global Brand Tribes
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Making Brands Locally Relevant
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Leap frogging
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Reverse Innovation
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck
Commercialization
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Customer Dialogues
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Celebrate Diversity
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Take your Time
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Be Agile
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Lost in translation
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Language is only 10% of Culture
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Motiv(n)ation #1
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
The battle of the screens
#2
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Different Country, Different Story
#3
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Managing Expectations #4
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Playing for Attention
#5
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
How people say things is equally important as what they say
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Meet (y)our New Colleguages!
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Filling our Blind Spots
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Our Eyes and Ears
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck
Bring it to Life
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Q & A
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Sue York NewMR.org
Tom De Ruyck InSites Consul:ng
linkedin.com/in/tomderuyck @tomderuyck [email protected]
www.insites-consulting.com
Stay Hungry!
Head of Research Communities
