10. Red Bull 'imaginate'

9. O2 Be More Dog app

8. Department for Transport '#publooshocker'

7. Nissan Note interactive film

6. Tesco and Amscreen

5. The Co-op's snapchat vouchers

4. Mercedes-Benz mash-up

3. GuardianWitness app

2. BMW i3

1. Burberry on Vine