SOCIAL MEDIAanalytics toolsTRACK, MEASURE, ANALYZE AND RESPOND

Ahh, so much social media data to analyze and even more options for social media monitoring tools to choose from. Contrary to the belief of many, there is a measurable ROI in social media, you just need to know what tools are best

for your company. To give you an idea, below are

15 options for social media monitoring softwareand a brief explanation of what you’ll be able to do with it.

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Social media dashboards for your brand that monitor content across Twitter, Facebook, You-Tube, Instagram, Tumblr, and more. It helps you benchmark against your competitors, learn

which demographics are the most active, and track content performance so you can improve your reach and engagement.

blitzmetrics.com

A nifty little tool that provides live social intelligence by analyzing activity across all the major social networks. Use it to search, monitor, analyze, target, and engage in real time, all from

one place.

bottlenose.com

An app that manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts.

bufferapp.com

Track media coverage, listen to social conversations, monitor your competition, measure PR and marketing effectiveness, and get automated daily reports.

customscoop.com

Web app that monitors Twitter, Facebook Pages, LinkedIn, FourSquare, Gowalla, and other networks where consumers are engaging with businesses and brands. Also offers contact

management, competitive insight, lead generation, and analytics.

sproutsocial.com

Facebook’s built-in tool provides Facebook Page owners with metrics around their content. Helps you understand and analyze trends within user growth and demographics.

facebook.com/insights/insights

Get email updates of the latest relevant Google results (Web, news, etc.) based on your queries.

google.com/alerts/alerts

This app is like Google Alerts for Twitter: Choose some keywords and receive daily search results via email.

tweetbeep.com

This tool applies advanced image analytics to social media conversations to give you detailed insights for your initiatives on Instagram and Pinterest.

curalate.com

We love Hootsuite and use it ourselves. It’s a social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one

dashboard. Includes audience identification tools, the ability to streamline workflow, and custom reports.

hootsuite.com

A community management and moderation platform for Facebook, Twitter, LinkedIn, Four-square, and YouTube. Includes integrated workflow tools and task assignments.

shoutlet.com

A platform that tracks clients, customers, competitors, and your reputation across media sources, analyzes live results with 3rd party reporting tools, and provides media monitoring

dashboards for brand clients.

netvibes.com

A social intelligence platform that enables you to monitor, understand, react, engage, and pub-lish through both owned and earned channels.

netbase.com

Measures your Pinterest influence by giving you an overall score and easy-to-read charts and tables that show your most popular pins and boards.

tailwindapp.com/pinreach

Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger relationships by linking social media actions to the marketing platforms you’re

already using.

argylesocial.com

There are dozens of other top-notch platforms that the best companies in the world use for different purposes in their social media monitoring efforts. What

analytics tools do you use to track the activity in your social sphere?

we know social media. Call our team of social media experts today so we can help you set up the necessary monitoring tools for your brand.

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tempocreative.com